The economy does not have to be in dire straits in order for people to have financial problems.
You see proof of this every day. Economies do not determine success; your actions do. Economies don’t run people; people create and run economies. Individuals and companies suffer because they refuse to do whatever it takes.
People suffer financially because they are unable and unwilling to get in front of enough people in order to promote themselves, their services, and their products.
Have you ever seen a guy dating a beautiful woman who is seemingly “out of his league” and wondered, how did he do that?
Well, he was unreasonable and disregarded the things that most people consider important. Because of that, he got the pretty girl.