Here’s a reality check for you; know that you don’t completely provide a service until you close a deal.
Presenting, demonstrating, promoting, marketing, building trust, etc are all important if not essential steps along the path of the sale. But in no way do these compare to the actual act of sealing the deal.
Closing enables you, your company AND your client to expand. Everything that happened up to this moment was necessary to get you here but it will not necessarily bring about expansion and prosperity. In fact, it may not even get you what you need for basic survival.
Close the deal. Be willing to do whatever it takes to make it happen and know that it is only when you actually get to that critical survival exchange point that you actually provide any real value to yourself, your family, company, and your customer.
What have you done lately to show your client that you are willing to do whatever it takes to close the deal? Share your “whatever it takes” story with me below. I’d love to hear from you.