Sales Tweak of the Week #1: Focus on Problem Solving

I hope you are creating massive action in your space this month.
For the next 10 weeks, I will share one sales training tweak per week that you can actually use—as you sell—to help you become more effective. I have received thousands of comments and questions from people who have read my books, been to my seminars, and have heard me speak—and I’m bringing this data to you because I know it works.

1. Focus on Problem Solving
People and companies buy things to solve problems. Salespeople should spend less time on selling the product and more time assuring the buyer the product or service will solve their problem. Get your sales pitch into a 30-second ad spot and reduce your pitch to just show how your product solves the problem. Think about teeth whitening; this product will get you whiter teeth in 24 hours, guaranteed. The pitch doesn’t get into what the ingredients are or even how the product works.

I hope this get you thinking about the importance of problem solving and how it can change your sales success on a 10X level.

I would love to see your comments below.


P.S. All 10 Tweaks are available, at any time, at our Career Tips page. It’s easy to watch 10 short clips and then forget to check back on them. I’m spreading them out over the weeks to remind you that they are there for you, free. And like any worthwhile training, it needs to be repeated, over and over, until it becomes natural—second nature.

Showing 11 comments
  • Doug

    Added benefit of problem solving is the quality of the sale increases which makes for higher customer retention, less cancels, more commission!

  • Gene Stein

    Love it, G.

  • Stephanie Mintz

    Thanks very much totally makes sense.

  • Empire Leadership Development

    Great content.

  • Kirsten Barrie

    Great, thanks for doing this!

  • Nigel Dexter Avandale Bellot

    Grant once again your helpful tips are virtually invaluable , Grant I’m out of work out of money and getting into sales on line marketing and you are one of my biggest mentors and i eat up everything that you share like a 1000 bond fat man that still can’t get enough :Thanks

  • Lilian Sambo

    It is a great tip! To solve the problem, first the sales person needs to ask questions until he finds out what the problem is. I learned that with Patrick Valtin!

  • John Dalpe

    Spot on Grant!

  • Racial Equality

    Grant i like it

  • Hassan Mushaid

    Like the 30 sec ad style. will try it tomorrow 🙂

  • Douglas Bolte

    Awesome content today on the webinar followed up by this! Thanks! Just what I needed!

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