End Your “Little Think”

Hope you are having an incredible February.
This week I want to talk to you about how to capitalize on social media outlets. The good thing about social media is anyone can play in the space, regardless of his or her financial situation. It allows for unlimited creativity, and rewards only those who use it consistently and persistently.

When I first started playing with social media I posted twice a day. I don’t know what I was thinking—it was a moment of “little think.” We simultaneously began sending out e-mail strategies once a month and found ourselves getting requests from people who wanted to be removed from our e-mail campaign. My colleagues suggested I back off. That is when I woke up and came to my senses.

“If you are flying under the radar you’ll never launch into orbit.” – GC

Instead of backing off, I issued the order to increase the number of posts to ten times what we had been doing—I started to 10X my strategy. I then instructed my employees to start sending out electronic strategies twice a week instead of monthly—that’s 8 times a month—and began personally posting comments on Twitter 48 times a day—that’s once every 30 minutes! I wrote each of them myself, and they were set up to be dropped in at a certain time. Although you might assume the complaints and unsubscribe requests would increase with this massive outflow campaign, they didn’t. Insted, we started receiving e-mails and posts of admiration for my activity level and compliments for my willingness to provide people with free sales and motivational information.

10X Quotes Grant Cardone Sales Motivation

The questions came flooding in: “How can you do all this? How big is your staff? Where do you find the time? Do you ever rest?” And for every person commenting, there had to be another 1,000 thinking something similar… and who do you think they were thinking about?

This was not expensive to do and only cost me energy, effort and creativity. At the same time I was doing this, the guy who most people compare me with was asked what he thought about social media—he responded, “I am still evaluating it.” While he was evaluating it, I was beating it to death. One day I posted on Twitter, “I am going to make Twitter my little bitch.”

This is an example of domination and outrageous thinking and action that doesn’t cost money. Think about domination like this: You can’t dominate if you don’t penetrate, and you won’t penetrate by using reasonable levels of activity. Your biggest problem is obscurity—other people don’t know you, your brand or your business and aren’t thinking about you.

I discuss this further in my 10X Rule Book and teach you how to apply this to any space you work in. Web ads, physical ads, knocking on doors, pitching to clients, Facebook, Twitter, Google+ and any other social media. You need to get out there and become known. Dominate your space. Stop your “little think” approach.

Be great,


  • Steve Spray says:

    My man! You ready for the new Whatever It Takes coming out on Friday? Another great episode.

  • David J Perry says:

    Don’t start a business…don’t be a salesperson…wow what negativity. Yeah competition is tough with salespeople and tougher with starting a new business, but if you’re good at what you do the rewards for succeeding at these are very high, hence the reason a lot of people go for it. Sales is a field to be studied just like any other field and the reason people fail is because they don’t study. You wouldn’t expect to attempt surgery without learning how to be a surgeon, and so you shouldn’t attempt sales without putting in the effort to learn the craft. As for a business, new businesses with improvements replace and put old companies out of business all the time, just look at fast casual dining. Like Grant said if you expect to stay in business as a company you have to dominate the industry and hold on to that grasp, and yes it is hard to dethrone the current leader of any industry or product, but it’s doable.

  • Charlene Burke says:

    Yes, very negative – which is what I read in the comment I was replying to. “Don’t go it because you’ll only annoy people”. Me? I think she should stay in that MLM, rock it to the point of being an outstanding leader and focus on being online branding herself so if something happens with that company she can move easily to another one.

  • David J Perry says:

    That’s good. The marketing just came a little too heavy for a paid product the first go around. Happy to help~

    DJ Perry

  • Steve Spray says:

    Yea I understand you feel that way. You got the 7 Top Sales Secrets right? Have you been back recently to watch it? They edited most of the pitch out.

  • David J Perry says:

    Grant has a lot of great material but the thing that pissed me off was paying $300 for his webinar rerun that was basically a giant commercial to sell his sales university access for $4,000. I have gotten better material for free off YouTube Grant videos. I just expected a little bit more from his webinar for that cost. I can only expect the university will let me down as well.

  • Steve Spray says:

    I had this same feeling initially when I started in sales. At first I wouldn’t even have spent $500. And then I made investments and seen a huge return. When I quit thinking about the $500 or $4,000 and started thinking about the $200,000 I was missing, I did what I needed to to learn the skills to get what I wanted.

  • Robert Wolf says:

    I think one key is to keep posting relevant infomration of value. Grant is posting tid bits of valuable information and leveraging it with all of his other activieites. Plus some “shocking” and “attention” getting comments and statements. I agree – if your providing a real value to your audience – don’t stop. When the “haters” as Grant calls them come out it means your moving in the right direction. Thanks Grant for your posts!

  • Farris Peter Kamel says:

    Sing it GC!

  • Charlene Burke says:

    You could be right. I read this: Don’t join an MLM. Don’t do it. If you’re not one of the first then you will not make money. And after a bit of thought I responded with my own comments. If I misread or misunderstood, no worries – hopefully both of our comments will be of use to someone.

  • Simon Green says:

    I think you’re missing the point Charlene. Good luck to you.

  • David J Perry says:

    I wonder if Grant has that philosophy when he buys real estate.


  • Cardone Media PR says:

    Check out this article by @GrantCardone http://witnation.com/articles/boost-sales-with-these-7-social-media-steps/

    This will give you insight to boosting your sales or call into our office for further assistance 310-777-0255.

  • Cardone Media PR says:

    Congrats on your success!

  • Shae says:

    Put in $500. That’s all you’ll get as a return. #LittleThinking

  • Cardone Media PR says:

    Hi if you would like guidance and support from Mr. Cardone, please call
    310-777-0255. Any of our team members can help you out!

  • Detroit says:

    Little think

  • Shae says:

    Why do you feel this way ? Shouldnt education be your greatest investment?

  • Mike says:

    I’ve tried posting stuff on twitter relentlessly. I’ve also tried instagram, but it never goes anywhere. I kinda feel like it’s a waste of time, unless I’m doing something wrong? I’m open to suggestions. The only thing I’ve found that works in my line of work to get leads or sales is phone and email prospecting. These both in high volume results in projects for my company to estimate, especially when I call major metropolitan areas.

  • Charlene Burke says:

    Don’t start a business – there might be competition out there for the same product or service you’re selling. So unless you’re a thought leader bringing out new products that no one has ever seen, you’ll just annoy people with your marketing efforts. Don’t accept a sales position with a company because you’re in direct competition with the other sales people and will only be making the company money and annoying the sales people. I’m not writing this to be harsh, only to show you that what you just said told me something important about you.

  • msk9 says:

    Going to post every half hour for a week , you know what lets do one better …every 15 mins

  • Simon Green says:

    Don’t join an MLM. Unless you’re in there early you’ll just be making other people money and you’ll be annoying your friends and family.

  • David J Perry says:

    p.s.- my offer still stands at 500

  • David J Perry says:

    Dear Ass-clowns,

    I have learned a lot from your material, and I have truly begun to take leaps and bounds from the confidence and conviction that I have begun to develop from Grant. However, the price of your Sales University is highway robbery, and casts a shadow over your entire campaign that makes it look like a giant scam.

  • isotopefeeny says:

    Sean- now THAT is a great story !
    way to go

  • GHJ247 says:

    Thanks Grant…Viewing your videos and watching Young Hustlers..I just joined an MLM and love the product but I had no guidance and support. I have been watching your info for the last 2 months ..You have been the guiding star…I will keep you updated…Thanks again

  • harris javaid says:

    I started blogging recently and have been putting in ten time the effort as I want to stand out!!

    And this blog post just makes it more easy…

  • Sean says:

    Hey Grant,
    I’ve been dedicated to changing my life and using you and your systems for about the last 6-12 months…because of your
    10x way of thinking I recently left the company I was with where I was a 25% owner. The other partners didn’t “get it” no urgentlcy to make $$ no desire to be great and dominate.
    I found a company that has similar thought processes to you and now me. I “sold” myself to them based on telling them how I’ve really internalized your teachings and was ready to help some company “blow up”
    They made me an offer, everyone I trust said take it. But being more confident and bold(like you teach) I countered and asked for twice as much..they gave it to me! Plus some extras that I didn’t even ask for! Amazing!
    Fast forward to my first week in the field and I’ve sold three of my first 5 prospects and set the company record for a “net sale” then broke my own record the next time out!!! In short , I’m on fire!! Your stuff has awakened the confidence in me that has been lying dominant for the past several years. Thank you for being a mentor and spreading such a positive and influential message.
    Side note…the sale that I broke the record with had me at the negotiating table for 5 plus hours (our avg. time spent is about 2)
    The longer I sat there the more I thought about how you say that salespeople don’t sell because they underestimate the time and effort it takes to close. So I decided I would do “whatever it takes” and it worked. “If they ain’t asking you to leave, they ain’t asking you to leave”
    I plan on making this my best year ever and will be looking forward to more good stuff from you.


    Sean a.k.a the Flanman

  • Dan Horneman says:

    Best email I’ve read from you this year…just gave me a new perspective…thanks Grant!

  • William Ballard says:

    Preach it Grant!

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