Get to Know the Real Grant Cardone

Everybody asks me, “How do you get so much done, man, how do you balance life and work?” I Don’t even attempt to. What I do is this, I put “Grant” in the middle of a piece of paper and everything goes around me. The king is first—I’m selfish, I’m greedy because I spend most of my time on my own personal self-improvement. I’m on study every day, and the people in my life need to support what I do. I don’t have a job, I don’t have a career, I don’t even have a business—I have a life, and I’m doing my life. I’m not doing a video, I’m not going to work, I’m doing my life. Do you get it? I’m not trying to juggle.

Here are a few more questions I often get asked:

How important is it to get attention in sales?

It’s everything—you have to get attention. It may be ugly, it’s could be edgy, it’s probably will be stupid, and you’re certainly going to get criticism. But if you don’t get attention, you won’t sell, period.

What do you do to develop a mindset and actually start to think and actually do bigger?

I read. I read constantly. I only study a handful of people. I don’t read 50 books, I read a couple of people. And I only read or study people that I want to emulate. Elon Musk is a guy I would love to emulate. And the internet has made so many people available that sometimes people just get this, that, that and this, and then all of a sudden I’m like, “I don’t know what to do.” Too much information is confusing, so pick and choose wisely.

What are the topics you are studying the most?

It goes in spurts, I change. It depends on where I am in my life and what I’m trying to learn. Right now, I’m doing a lot of research about the stock market, because I want to be ready when this thing blows up.

What is that one thing you need to give up to become ruthless?

You need to start telling people the truth around you. You need to tell your mom if she is negative about everything, “You’ve got to quit telling me this, quit telling me I can’t. Quit telling me I shouldn’t.” Years ago I actually wrote a series of questions and the answers, sat down with my mom, and said, “Read the answers as I ask.” So I began, “Hey mom, you think I should invest in real estate? Read.” “Grant, you will be successful at anything you do and I support you 100%.”

What are 3 uncomfortable disciplines that you’ve practiced that have produced the most in your life?

I am an extremely disciplined person. I show up for work every day. I don’t feel good, I show up. No matter what, I show up. Number two, and Elena will tell you, I have almost zero attention on how something looks. I produce a lot of content. I don’t put a lot of significance on the production. I push it out and then I pay attention to it later. The third thing is I go extremely fast at everything. I go as fast as I can.

What do the first hour and the last hour of your day look like?

The first hour is I wake up. I try to do that every morning, though I resist it every day. Just so everybody knows, I get eight hours of sleep every day. First thing I do is I wake up. I complain to Elena about something, probably. Next, I sit down and scribble out my goals. It takes about 30 seconds and then I try to get a workout in. And then I grab something to eat and then I’m probably off to work. I’ve probably already done a couple Snapchats, maybe a Facebook, a Twitter. Last hour, every day, I write my goals down again. I complain to Elena about something, and I try and get some sleep.

What question would you like to ask me?

Comment below and I’ll see if I can answer.

Be sure to get your tickets to 10X GrowthCon 2018. Here’s a breakdown of this amazing weekend:

Day 1 – 10X Sales Growth 

The first day of the 10X Growth Conference will open bringing you CEOs of top companies doing in excess of $100 million a year in sales. These are real executives of real companies. Learn first hand how they scaled their companies from an idea to a 10X powerhouse. Discover the mistakes they made along the way and how you can avoid getting caught in the same traps. Learn the leadership and growth strategies that they employed to drive sales and revenues over $100,000,000, and hear from them what they see and what they are planning for the next 3-5 years in the economy.

Day 2 – 10X Marketing and Branding

Ready to get your message out to the Marketplace? Day 2 will focus on creating omnipresence in the marketplace about your product, service, and brand. You will get to learn from industry experts cutting edge strategies and tactics for Marketing, Websites, eCommerce, SEO, Online Sales Funnels, Social Media, Branding, and Lead Generation. Learn how the Grant Cardone brand went from unknown to being a household name and how you can do the same!

Day 3 – 10X Success

The final day of the conference will focus on maximizing your personal and professional potential. Learn how you can take your current levels of production, efficiency, motivation, income, and happiness to peak levels. The speakers of the day will share actionable strategies that will help amplify the intangible things in life. You will learn how to influence change in the culture of your business and help foster the 10X mindset in all that you do in business and in life.

Learn more about this entrepreneurial event of the year HERE.


Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider,, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

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