Get Over Your Fears by Burning the Place Down

Add wood to your fire and you’ll eat your fears


Once you start taking 10X actions in your life, you must continue to add wood to your fire until you either start a brushfire or a bonfire—or burn the place down.

What does that mean?

Don’t rest, and don’t stop—ever. Keep stacking wood until the fire is so hot and burns so brightly that not even competitors or market changes can put your fire out. Your fire has to continue to be stoked, and that means more wood, more fuel, and in your case, more actions.

It’s easiest and most natural to continue taking massive actions when you are winning— and winning is only possible with massive actions. When you begin to “heat things up,” you’ll quickly become aware—even obsessed—with the possibilities before you and will start to see new levels of positive results.

An object in motion continues in motion.

Keep taking action until you can’t stop your forward momentum. It’s somewhat like a lawn or garden; no matter how green it gets or beautiful the flowers, you must continue to tend to it. You have to keep mowing, trimming, edging, watering, and planting; otherwise, your grass will turn brown and your flowers will die. That is the case for success as well. There can never be enough wood on your fire. You can never take too much action or accumulate too much success.

Most people don’t even get in the neighborhood of building a bonfire.




Fear is the Great Indicator

If you are going to keep “stacking wood“, you need to realize that fear isn’t bad or something to avoid; conversely, it’s something you want to seek and embrace.

Fear is actually a sign that you are doing what’s needed to move in the right direction.

An absence of concerns signals that you are only doing what’s comfortable for you—and that will only get you more of what you have right now. As strange as it may sound, you want to be scared until you have to push yourself to new levels to experience fear again.

In fact, the only thing that scares me is a complete lack of fear.

FEAR stands for False Events Appearing Real, which aptly implies that most of what you’re afraid of doesn’t ever come to pass. Fear, for the most part, is provoked by emotions, not rational thinking.

Fear doesn’t just tell you what to do; it also tells you when to do it. Ask yourself what time it is at any point in the day, and the answer is always the same: now. The time is always now—and when you experience fear, it’s a sign that the best time to take action is at that very moment.

All the excuses in the world won’t change one simple fact: that fear is a sign to do whatever it is that you fear—and do it quickly. Everyone fears something in life; however, it’s what we each do with that fear that distinguishes us from others.


Eat your fears; don’t feed them by backing off or giving them time to grow. Do this by taking 10X actions and “burning the place down“.

Be Great,


Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider,, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

The 10X Business Boot Camp is an incredible 3-day workshop where Grant Cardone, the #1 Business Consultant in America, works with you to devise a sales and marketing plan to drive 10X more sales to your company. Solopreneurs, small business owners, and large corporations attend this event to get Grant Cardone’s one-on-one guidance to take their revenues to another level. Receive the most current and best sales tactics, and do live sales role-playing in this surprisingly intimate gathering. Meet face-to-face with other business owners, sales managers, marketing directors, and executives to make this your company’s premier networking opportunity of the year. If you’re ready to unlock your business earning potential, book your seat at

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