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What Difference Do You Make?

July 02, 2012

Top 50 Traits of Great Salespeople #47: Great salespeople are completely convinced that what they are doing is making a difference for their clients.

My office is relentless about collecting success stories. We are always trying to see what we're doing right, as well as, finding ways that we can improve our services. We love knowing that people are making more money when they work with us and use our products and services. My favorite testimonials are the ones that illustrate how a person's life got better and brighter. When they tell us about how their relationships with their spouse, children, family, co-workers, friends and neighbors have changed for the better. Those are the stories that we love to hear because they are evidence that we change lives. That's the best motivation and the ultimate fuel for when we feel beat from long hours. How does your product and services help people? The car you sold is getting your client's family from point A to point B safely and in style. That watch you sold is giving the guy great sense of confidence as he walks into his most important interview. That ring you sold is about to be used for the surprise engagement that will forever join two families. Those are the reasons you need to keep selling. Gather those stories and I promise you, you will never want to take a day off.

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