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After years of being told exactly what must-have items you NEED to buy at the behest of influencers, online audiences are fighting back. Their weapon of choice: Underconsumption.  [...]

After two years of not quite hitting the mark, Best Buy’s revenue isn’t just making a comeback… It’s thriving.  Thanks to a new strategy, the company was able to lift itself out of a harrowing [...]

Big Lots, the discount home goods retailer has become the latest major retail chain to file for bankruptcy… But to industry analysts, this is anything but surprising.  Here’s what went down.  Big [...]

In the late 2010’s no one online could avoid Allbirds: the hottest DTC sneaker startup. The brand became so coveted, that even Barack Obama was sporting a pair. But in the years since the [...]

Since it was introduced, LinkedIn’s Open To Work banner feature created a split among job seekers. Some believe that the banner is a tool that will help aid in the search for a new position… But [...]

As much as younger generations like to make fun of Boomers, they should learn a couple of things from them. Namely, how they are selling their businesses for more money than ever before. It all [...]

Buying fake followers has never been a good look. But now, the Federal Trade Commission has enacted legal consequences for it. Further, this new ruling affects influencers and brands alike. This [...]

Last month, Texas Attorney General, Ken Paxton filed a lawsuit against General Motors. The reason? Misleading customers into handing over their driver data and then selling it. Although it is [...]

Marketing is always going to shift and fluctuate depending on what customers are attracted to at any given moment. This year, however, industry experts have been shot into a new branding [...]

During Labor Day weekend, thousands of hotel workers went on strike when union negotiations soured.  With 25 hotels immediately impacted with more on the way… How will the strike affect the rest [...]