Are You a Bull Rider without a Bull?

Do you have no mountain to climb, no challenge to accomplish? You need to start doing things again that challenge you. Stop doing things that don’t challenge you. I’m sure I’m speaking directly to many of you today when I say this: you’ve got to get challenged. I don’t care what it is; jump out of a plane, jump off of a bridge, go ask somebody out that you know won’t go out with you, go call Donald Trump’s office… do something that challenges you!

Run for mayor, do anything that pushes you or challenges you or puts you into a different realm and I guarantee you, your experience is probably going to be a bit of anxiety, maybe some fear but underneath that there is always motivation.

Do things that challenge you the most.

Maybe make a list of things that would most challenge you. For instance, when I am making sales calls, I don’t make the easiest ones first. I make the most difficult ones first. I want to get those ones that challenge me the most out of my way or I want to conquer them. Either way, I win. If I make the hardest call first and I win, I am on fire!

Now, if I make that most difficult call and I lose, at least it is out of the way—it’s a no-brainer. Most people take the easiest things first. They’re not challenging themselves that’s why they’re not motivated. I am telling you this is a big problem with many people at your company. People are setting targets too low and doing simple, easy things every day.

Don’t be a bull rider without a bull. One of the most famous bulls in history was named Bodacious. He lived from 1988-2000 and was considered the world’s most dangerous bull due to his habit of jerking guys down and then head butting them. The name Bodacious is a mixture between audacious and bold. It was a slang word back in the late 80’s and early 90’s. It meant to be bold, audacious, and brazen.

You need to get bodacious at times.

Too many people out there are scared to get on the bull—they have Scared Chicken Money with their money sitting in their bank account or pocket and they are afraid to put it to work. For those of you out there who save every dollar and squeeze a quarter so tight that the eagle on it could fly, understand that scared money can’t grow up because you have it in prison.

You have to take risk folks. It may seem scary, but if don’t take risks you put yourself at risk. When I’ve played it safe it hasn’t done much for me. When I’ve taken big risks I’ve had some big wins. Back in the day, I knew I was in a place where I needed to take a risk and really become a professional in sales. I then took another risk and left my sales job for a consulting job in Chicago.

Once I became ok with the risky notion of moving for an opportunity, it became a no-brainer. I moved from Chicago to Houston to start my own business. Then I went to La Jolla, California. At that point, I invested big in my first real estate deal.

Be careful, just get a secure job, don’t get too much attention, just play it safe”—you must understand this way of thinking won’t serve you in the 2017 economy.

Go find that bull that you need to ride.

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Which option will work for you?

Be great,


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