The Rock Dwayne Johnson Knows Rent’s Due


Big Success Requires Big Consistency!

What you will learn from this blog: The idea that “rent is due” goes beyond just money—every day you have “rent due” if you want to maintain your health by eating right and exercising, maintain a relationship by putting forth energy and effort, or maintain and grow your success in life.


Humble Beginnings

Long before Dwayne Johnson was blowing up on the big screen in Fast and Furious, he was evicted. He was 14 years-old living in Hawaii at the time with his mom who was cleaning hotel rooms, and she couldn’t cover the $180 weekly rent. The rent was due, and there was not enough dough.

I also know what it’s like to be broke.


From Rags to Riches

Today the Rock is the highest paid actor in Hollywood, making $86 million last year. He still remembers what it’s like to live paycheck to paycheck.

 “I know what it’s like to be evicted,” The Rock

I also know what it’s like to struggle financially. As hard as it may seem to believe, both your Uncle G and The Rock were broke at one time—and it wasn’t that long ago.

He started saying “rent’s due” to himself when he was evicted as a personal motivator to hit the gym and workout. The successful men he knew all built their bodies.


Consistency Brings Success

I’ve said in the past that if your biceps are bigger than your bank account, you’ve got a problem. The Rock has big guns, but now he’s got an even bigger bank account.

Success isn’t always about greatness. It’s about consistency.” —The Rock

An injury derailed his NFL dream, so after college, he became broke and jobless. On the way to live with his dad, he emptied his pockets and found just seven dollars (hence his company’s name: 7 Bucks Productions).

Whether you have $7 bucks or $700 million, rent is always due. To pay rent you need cash flow. Cash is king.

I want to help all the young Rocks out there today get their money right. Maybe you’ve never been evicted, but you’re going to have rent due from now until the end of time. Let me help you get your money ROCK-SOLID.

Start Training Today. 



The Rock didn’t go from homeless to international movie star because he wished it, hoped for it, or dreamed about it. He put in the work. The rent on success is due every day.


It’s like a beautiful lawn or garden, no matter how green it gets or beautiful the flowers, you must continue to tend it. If you quit mowing, edging, trimming, watering, and planting, it’ll fade and deteriorate until it ceases to exist. This is why your RENT IS DUE TODAY.

Comment below if you’ve ever been in The Rock’s shoes (or mine) and how you got out of that financial mess.


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Be great,


Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider,, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

Showing 9 comments
  • Irene Torres

    Beautiful! Beautiful words of wisdom today. Lifted me up, to go faster and faster, filling my white space up on my 10X Planner.
    Thank you both for being you. Blessings to everyone!



  • Arturo Amador

    My rent is due! 2018 is my year for sure. Putting in the time everyday to build up my sales portfolio. Getting my health back on track and keeping my mind on my money! Freedom!

  • Mr. DiaOmari Bailey

    Thanks Uncle G for sharing The Rock story. This story inspire me as a young business mind person to be consistent in everything I provide to my future clients.

  • Monique

    Have always admired the rock and I love his passion for life.Hardship is never nice but it can teach you the importance of life values.
    The rock should be proud of his achievements and the fact he is so humble makes him more loveable.Go Rock.

  • Ken Roetman

    Love Dwayne and Uncle G! Health is Wealth! “Who’s got my Money?”

  • Ron Johnson

    Well said. I’d like to add my two cents which may conflict with yours a bit, but here goes. I am convinced that consistency is king and the results in almost anything will prove that. Consistently saving over time produces great results, consistently eating well, exercising and so on, produce positive results. And my main point is this: CONSISTENCY permits slow days or lulls in your work or workout without destroying your momentum. Most ppl are NOT wired to go 100 mph every day, all day, they just aren’t, but consistency fills in the gaps on the lows. If you CONSISTENTLY, show up, work relatively hard, you will have good if not great results!

  • Laura Coman

    I have been reading about you for a while and try to follow your path . I am the first generation in Canada and I have studied and worked hard to get where I am now still I have not achieved what I wanted to get,. Your ambition and motivation is great this is what I am trying to do with my older son who is 13 now. Every single day I tell him that only if he has great results at school and soccer he will have chances to achieve his dream of getting a scholarship in US at one of the best schools.

  • Christopher Anthony Garcia

    Once i started writing everything down again my bank account started growing

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