Life is a journey that is always unknown and full of surprises. The ability to persist on a given path regardless of setbacks, unexpected events, bad news, and resistance – to continue firmly in some state, purpose, or course of action in spite of conditions – is a trait common to those who make it. This isn’t a trait that people do or do not have; it’s something that can-and must-be developed. This is a quality absolutely necessary to make any dream a reality.
Whether you’re a sales person or state person, employer or employee, you will have to learn how to persist through all types of situations. It is as though this planet has some kind of force-almost like gravity-that challenges people’s ability to persist.
I know that any endeavor I tackle will require me to persist with 10X actions until all resistance morphs into support. I don’t try to eliminate resistance; I merely keep going until the course changes and my ideas are maintained instead of defied. For example, I had a heckler on Facebook whose support I tried to gain but couldn’t. Rather than deleting that person, I asked my followers on Facebook what they thought about the situation and let them bury the guy and further support me. If something doesn’t end up supporting me, I simply persist with so much success that any remaining resistance will cease to exist.
Persistence is a great advantage to anyone who wants to multiply his or her success-because most other people have given up on their innate ability to persist. When you retrain yourself to do whatever is necessary to ensure that you are in the best mental, emotional, and financial position to persevere-you will find yourself on the list of the most successful.
Grant Cardone, International Sales Training Expert and NY Times Best-Selling Author