Entrepreneurs must know that businesses fail because they don’t get attention. If you want to succeed and grow your business, your sales revenue and your brand, you must get attention.
What do I mean by attention? I am talking about generating enough awareness that you and your company own the market. Obscurity kills businesses. There are plenty of solid ideas and great products out there. Most don’t know how to get attention and so they disappear. There are also some weaker products and services being sold. When you look closely, those people, products and services are committed to getting attention. Money follows attention.