Be Tough on Yourself.

The right thing is almost always the hardest thing to do.  We need to do the right thing and be hard on ourselves.  We need to look at ourselves, our situations, how we act and how we make decisions.  Too many times we slide and take the easy way out.  Avoiding the hard decision, which is often the right one to make.

If you were in a competing business situation with a friend and you had information you found through research that would give you an edge, would you use it? You have a hard decision to make.  Do you use it to ensure you are ok? Your friendship shouldn’t be detrimental to you. It shouldn’t stop you from being successful or living to your full potential.

You need to be honest and tough. Tell yourself the truth. Ask for the truth. Hear the truth.

When you are tough on yourself, you’ll demand the same from those around you.  Don’t be afraid of being hard.  Challenge people.  When people are challenged they pay attention, they become satisfied and committed by having problems to solve. People don’t appreciate you for being soft. They appreciate you for being firm and having standards that you expect to be met.

By being tough, you help more people than if you let things slide and don’t commit.

Think of it this way for example. Make the hard decision to work the weekend instead of party.  You earned cash instead of throwing it away. You improved your life. You’ve invested in yourself.  Now because you’re tough on yourself, you are starting to be the best person you can be.

Again, most people wouldn’t think of it that way. But then, I think most people are soft.  Make a list of where you’re soft and where you’re tough. I’m sure most will find that their soft areas outweigh their tough list!

Sometimes when you need to make a tough decision you might find yourself stalling.  Usually, that means one of three things:

  1. Lack of information. This can stop you cold. Get more information if you need to in order to make the call.
  2. You can’t live in fear of what could or might happen or who may not like your decision. Consider the facts and do what you know is best.
  3. Concern over past mistakes. Today is today. Put the past behind you and move forward from right now. Don’t get today’s circumstances mixed up with some other situation from the past.

Identify your reason and tackle it so you can move forward. Never fear betting on yourself. Making a decision is courageous, brave, necessary and the mark of a true leader.

Making tough decisions and being hard is a sign of growth. It means you are setting priorities and goals that are important enough to you that you will forgo instant gratification for the longer-term win and achievement.

This might be uncomfortable for you at the beginning but as with everything, practice makes perfect. You’ll be more at ease with your decisions knowing that you are right in your course of action.

It probably also means that some people will call you unreasonable because you won’t bend or give in on these issues and decisions which you found to be important. As I’ve said before, being unreasonable is a sign that you are 10Xing it.  Being unreasonable is a compliment. It means you aren’t giving up or giving in. Stick by your guns. Be tough and unwavering in the attainment of your goals. Reaching your goals is what is ultimately going to lead you to financial freedom.

When you are soft, you let things slide and you might refuse to make the tough decisions. But understand, this in itself is a decision. You’ve decided to let things continue on as they have been.  But what is going to change? You’ll be stuck. In the same situation, in the same financial crisis and on and on. Be tough. Make a change.

Being a hard person doesn’t mean you are constantly upset or an unhappy person.  It means you are developing into someone better and you are committed.

Continue with your professional and personal development and attend the 10X Growth Conference 3

Be great,



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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

Showing 4 comments
  • Mark Elmo Ellis

    Mr. Cardone,
    Thanks so much for saying what many of us have been thinking. There is a real value to being tough on yourself. I think as Americans, we have gotten away from being the tough, focused competitors we used to be.

    As a former teacher, I’ve seen all sorts of compromises in our education system.
    I remember going to a marching band competition a few years ago and getting totally turned off.

    The officials were giving out trophies to all of the bands. The way they did this was they created all sorts of bogus categories.

    They had best uniform, best designed program, outstanding drum major, blah, blah, blah. This was all done to placate the students and not hurt their feelings.


    When I was in school it was extremely tough, but we loved it. Only one or two bands out of hundreds got top scores which made the victory so much sweeter.
    Let’s face it, when everyone gets a prize no matter how irrelevant or bogus, the victory feels and smells like ka-ka.

    My band director in high school was brutal; but I learned the hard way that to be good you’ve got to perform well.

    As a result of having this hard task-master of a band director, I wound up playing jazz all over Europe playing for many famous people.

    In life there are winners and losers and that’s the simple gist of it. As Vince Lombardi once said,

    “I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is the moment when he has worked his heart out in a good cause and lies exhausted on the field of battle, victorious.”

  • BG Bruno


  • Johnathan Weberg

    Dan Pena has some similar thoughts on this as well.

    Being tough on yourself, as the description, so many people have an issue with. Because they’re stuck being comfortable and as such the issues and stalls you brought up as well.

    It’s honestly astounding, but it’s something as people learn and grow hopefully they begin to change.

    LOVE the post uncle G…C..!

  • Jon

    I’ve personally experienced how I much better I feel after working the weekend and reviewing my accomplishments, versus being lazy all weekend and not getting anything done. #Productionbuildsselfesteem

    Jon (proud owner of Kent East Hill Tree Service)

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