If you’ve never had a goal so big and juicy that you were unable to sleep at times because of it, you’ve never been fully on-purpose.
Average people in society call on-purpose people crazy, because that’s what they appear like.
I’m not talking about physically looking like a maniac, but rather acting like one.
On-purpose people are maniacs at life and in their career.
What’s wrong with that?
Nobody wants to be a maniac.
Why? Because everybody is taught “don’t be a maniac.”
Maniacs are thought to be bad people, like a crazy person that’s going to kill people.
These people are nuts! They’re maniacs!
But I am telling you to be a maniac.
Take your business; become a maniac. Take your life; become a maniac. Go on vacation; be a maniac.
Just make sure you are doing it with honesty, integrity, and good things that are ethical and that are good for everybody, not bad.
I am not talking about shooting tequila all night long like a maniac. I am talking about doing things that enhance your life, and go about it like a maniac, or a fanatic, or a crazy person would.
This is how on-purpose people act.
On-purpose people have goals so inspiring that they are willing to give up other things they once found entertaining.
At the age of 50, I realized I had been setting goals that were simply too small—too average.
The major reason most people are not creating the life they want is because they aren’t creating the life they want. The goals they have set for themselves aren’t their own goals; they are someone else’s.
No wonder they don’t follow any goal or dream up with any energy.
Billionaire Mark Cuban says, “The only thing any entrepreneur, salesperson, or anyone in any position can control is their effort.” The only explanation for people not applying the right amount of effort is because they ultimately lack a higher purpose!
When you are excited, you use effort and energy.
You only fail in life or business when you quit, and you only come up short when you don’t exert the right amount of energy.
If you don’t have enough purpose for pushing on, you will say “enough is enough”.
People who lack purpose go about their life as if they have all the time in the world. There’s no urgency and little enthusiasm.
This is because small, baby goals aren’t exciting. Nobody’s purpose should be tiny.
If you are one of those people that subconsciously feels you have enough already in life and you have no clue what your purpose should be for pushing for anything more, ask yourself these questions:
- What thing have you always been passionate about and willing to do for no pay?
- What would you be willing to travel across the state in order to talk to someone about?
- Will your friends label you “crazy” for the pursuit of this goal?
As I wrote about in my book, Be Obsessed or Be Average, you need to find that thing that you are obsessed with and then make that your life purpose.
Every extraordinary person you know was an ordinary person that became obsessed with some crazy, greater, unachievable goal—and refused to let go of it.
Thomas Edison, Henry Ford, Steve Jobs, and Walt Disney became obsessed with making the impossible possible. The ‘greats’ did not stumble onto greatness, they simply refused to just go to work every day. They were on-purpose people.
Most people are taught to find balance rather than be obsessed.
Why set a goal that is likely unattainable? Because failing to attain a ridiculous dream and to keep pushing for more is 10X better than living a simple existence of “enough”.
Look around and you will see men and women plagued by depression, no sense of purpose, barely getting by, with only enough money to cover basic needs, as if they are sitting in the classroom waiting for their teacher to let them out of class.
Masses of people are apathetic, bored, lulled into a sense of nothingness; easily distracted by bad news, gossip and drama.
This all comes from a lack of purpose.
Great people do great things; not because they are great, but because they have a purpose.
Regardless of your story there is a greater potential in you than you have realized. The greatest grief of your life is not the loss of family members, friends or loved ones, but the loss of your own purpose!
What is the thing that you want money for?
Oh, I want a big house. Why do you want the big house?
“I have to have a big house because my dad didn’t have a big house.”
OK, but what are you trying to get? You’re looking for the higher purpose. I want you to drill down to what that purpose is.
Why does a guy want $10 million or $20 million or $100 million? Or why does the individual want just $50,000 in the bank?
Look for the higher purpose. Don’t get lost in the number! Have a purpose higher than just money and you will find your potential.
While money can buy a lot of things, it can’t buy happiness, sanity, respect or reputation. But money can help you fulfill your purpose.
A person without a clear purpose that benefits more than just their own pocketbook will rot from the inside. Take a person with no purpose and add $1 billion dollars and you end up with a problem.
Billions of people are living a life without purpose; going through the motions of a routine, going to work, doing only what they must to get by.
They wake up, go to work and do their jobs, go home, eat, sleep, wake up and do it again. This is a crime to the individual. I know because I lived some portion of my life afflicted with no clear purpose.
Look at your life and ask yourself:
- What am I doing?
- Why am I doing this?
- In addition to myself, who benefits?
- Does my purpose match my potential?
It’s not against the law to live a life with no purpose but why would you want to?
Wanting more in life just shows you’re winning, because people like winning and want more of it.
This is why highly successful people—in both their professional and personal lives—continue to work and produce and create even after they’ve flourished.
The world watches these people with amazement and confusion, asking questions like, “Why do they keep pushing?” The answer is simple: they have a “why”.
In my home, we consider success to be vital to our family’s future survival.
I don’t just mean success in monetary terms but in every area—our marriage, health, contributions to the community, and future—even long after we are gone.
My daughters merely gave me another reason—another why—to create success—not an excuse to avoid working more. The “whys” in your life give you reason to do things, and if you have a strong enough WHY, you will find out the HOWS.
I would rather die in expansion than die in contraction. I will keep pushing for more because I’m on-purpose.
Could you imagine someone selling their purpose for a dollar amount?
Get sold on your purpose or you will be sold to sit back and take it easy.
Try Cardone University today.
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