How to Sell Your Idea in 20 Seconds


There’s an art, and a ruthlessness, behind crafting the perfect elevator pitch. Follow these 5 expert tips to perfect yours.

At some time in your life, you will be given a brief moment, an opportunity, to pitch someone. That pitch is referred to as an “elevator pitch,” and although you might be in an elevator, you could just as easily be in a cab, on a plane or at a dinner where someone asks you what you do. It is in that brief moment that you need the perfect pitch—a concise description of who you are, what you do and what makes whatever you stand for unique.


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