24 Sales Excuses That You Need to Stop Making Today


Everyone uses excuses. Most people actually have favorites that they employ over and over. Rather than ignore them, let’s just go ahead and confront the little monsters so that they don’t distract you.

An “excuse” is a justification for doing — or not doing — something. I think the dictionary implies that it’s a “reason.” However, in reality, an excuse usually turns out to be something other than the real reason that motivates your actions (or lack thereof). For example, let’s say that your excuse for being late to work is due to traffic. Well, that’s not truly the reason you didn’t make it to work on time. The reason you were late is because you left your home without enough time to allow for traffic.


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