When most people think of marketing, they think flyers or commercials or some sort of paid ad and then don’t think about people being a marketing tool. The most important and effective marketing tool in your company are the people in your company. The fact that you don’t demand of yourself or them to market is the error.
The world is spending unbelievable amounts of time on the internet doing research or using social media platforms like facebook, twitter, google+. The more those sources are being used to reach and communicate the more valuable the personal contact becomes. You should absolutely dominate your market using virtual marketing to keep your clientele thinking about you but don’t let that be you sole dependence when you think “marketing.” What about making a personal visit or writing a personal letter? Don’t use one avenue to market, use them all, even old school- “John I am 5 minutes away and wanted to stop by and say Hey.”
The most important marketing tool that you have is YOU and Your People.
You are in the people business not the billboard, social media or you tube business. You want to be EVERYWHERE. Send emails, phone calls, personal visits and dominate with other tradition and non-traditional means of marketing! Taking the a few minutes to just see how someone is doing will guarantee you a much higher chance of earning their business later on.
Remember, if you take a smart, consistent, personable, and aggressive approach to marketing you and your business, you are guaranteed to find success. For more details on how you can create effective marketing strategies, get my best-selling book, If You’re Not First, You’re Last.