Why Self Improvement Junkies Never Improve

Here is the hard truth many people need to hear

What You’ll Learn in this Article: The 5 reasons why many people never change.


After being in the self-improvement space for over 30 years I’ve discovered there are some who NEVER benefit from self-improvement. This is because improvement requires change. Do you know someone who goes to every conference and reads every New York Times Bestseller but still has the same problems they did years ago?

Information Addicts

Instead of getting value out of what they’ve learned, they consume content like an addict would a drug. It fills a void for a moment but does not create lasting change. You probably know some people like this…

Here are a few things they have in common:

1) No Commitment to Improving

Going to a conference or reading a book does not make you better. You can get valuable information but you have to apply what you learned. The application is commitment. If I tell you an idea that inspires you but you don’t commit to action, it’s pointless.

You see this happen when people start a new diet or exercise plan. They go out and buy new shoes and fitness shorts, all jacked up, ready to talk your ear off about how great they’re going to be. When you follow up months later, they’ve moved on to something new.

  • No commitment.
  • No change.

To make any change in your life, you have to commit before anything else.

2) Not Believing They Should or Can Accomplish More

Maybe your think is wrong—someone told you that you couldn’t do something for so long and you believe it. You go to a conference to change your mindset but your patterns of thinking are so ingrained it’s hard to convince yourself that you can accomplish more.

3) A Belief that They Know it All Already, Nothing New to Learn

Then you have the guy or girl who knows it all. Ever notice people with the strongest opinions, who have it “figured out,” are usually the most bitter and least successful? I recently admitted during the 10X Growth Conference 2 that I’m trying to figure it out. When people criticize my personality, my marketing, and the way I run my business, they forget that I’m just trying to figure it out.

I don’t know it all and there are so many ways that a person can be successful.

If you look at the most successful people, you’ll realize that they all admit that they don’t know everything. It’s the ignorant person who “knows it all.” Be open to the fact that you’re just figuring it out.

4) Surrounded by Others Who Don’t Believe in Self-Improvement

Someone will get excited about a new idea, get so jacked to 10X things, but when they go home, they are surrounded by people who believe the best they can do is earn a middle-class life. When you start to think big, the people around you will give you feedback. Be careful who you take advice from.

It’s the person who is not committed to improving that will criticize your desire to 10X your life. They say things like—that’s impossible, you’re greedy, you’re working too hard, why do you want all that?—because you remind them of what they’ve given up on or never had the courage to attempt.

Surround yourself with people that bring you up, not down. Reach up!

5) Studying Too Many Different Philosophies

It’s better to follow one bad general than two great generals. Why? Too many conflicting ideas, strategies, and tactics will leave you confused. Which one is right? Successful people find a mentor, a person who has the life that they want and goes all-in with what they have to offer.


Those who do best are those who are constantly committed to improving, never satisfied, and know there is always something they can learn to improve. I am also aware they study one or two people intensely and they are very selective about who they get their coaching from. Also, those who get the biggest bang always return to environments that are supportive.

If you believe you can 10X your position in life come see me in Miami this April. I can tell you I didn’t always have the right mindset when it came to self-improvement, but when I finally did self-improvement the right way, my finances—and my life—turned completely around.

Would you spend 3 days with me and my top producers next month? Let’s do some REAL self-improvement!

Be great,


Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

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