All too often sales meetings become boring lectures, repetitive messages and even thirty or forty minutes of pointing out failures and problems. Not a good way to start the day! I assure that any sales meeting that is unplanned becomes punishment for those that have to attend.
For sales meetings to be effective, they should be delivered daily at the same time so that the organization can come to depend on a standard way of opening the day. 95% of all sales managers agree they should do daily sales meetings but then don’t because they lack fresh and compelling content and soon find the meetings to be a waste of time. Here are the Top 4 strategies to help you have an effective sales meeting.
Top 4 Strategies for an Effective Sales Meeting:
(1) Held daily at the same time and kept to 20 minutes.
(2) Get the teams attention onto the purpose of the team for that day.
(3) To motivate and inspired and remind of the successes and possibilities.
(4) Provide actual education that positions the sales team to succeed
Avoid overloading the team with information that’s just information. Focus on the winners and the successful not just the new people – let them catch up or spend time one on one with them later. The meeting should be short, inspiring, provoking, positive and focused on SOLUTIONS! (Short means under twenty minutes.)
I have never known a sales organization that was number one in their market that didn’t rally the troops on a daily basis. Check out our on-demand streaming content at www.salestrainingvt.com where you can access EVERY topic possible for running short, motivating meetings on a daily basis.
Remember, success is your duty, responsibility, and obligation, so follow these Top 4 Strategies for an Effective Sales Meeting to follow through with achieving that success.
Grant Cardone, International Sales Training Expert and NY Times Best-Selling Author