Sales Lessons from Alabama Coach Nick Saban


Speaking at the American Football Coaches Association convention two years ago, Nick Saban, head coach of Alabama — the 2016 National Champions — said, “Every car dealer I know wants to be a coach. I always wanted to be a car dealer.” After graduating from Kent State in 1973, Saban actually wanted to be a car salesman but was offered a coaching job. As a head coach now of the Alabama Crimson Tide, Saban has the title of head coach but he still has to constantly recruit.


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