Respond To Fear With Action

Are you scared yet?  If you aren’t then you are in the minority. It is apparent to me that big media’s goal is to terrify you until you don’t want to leave your house.  Think I am exaggerating? Well before you condemn me look around for the people who teach their kids not to talk to strangers, or say that if you don’t get flu shots you will get the flu, that if you don’t go to college you won’t get a good job, and that all debt is bad. Fear is embedded into the fabric of our society and is costing you quality of life and your ability to expand.

Today’s popular fear stories are Ebola and ISIS. When these stories wane it will be something else. Fear is the tool used by big media, CNN, FOX News, MSNBC etcetera to introvert and pin you to your current location. Twitter, YouTube and Facebook are then used as dissemination feeds to spread the fear. They all participate in order to get your FULL attention. The bigger the story the longer you focus on it.

Successful people know these fear moments are opportunities to advance. When people are hit with fear they tend to retreat and are contracted by not taking action.

In my book The 10X Rule, I make the claim that all your success is determined not by intelligence, timing, management or leadership but by your ability to take massive Whatever It Takes levels of action. Everyone is taking action just not the right action. There are only four levels of action 1) do nothing, 2) retreat, 3) normal levels, and 4) massive!

This week on Whatever It Takes Network, I shared in my show The Cardone Zone that airline stocks would get hammered due to the Ebola fears.  After 9/11 air travel was significantly changed but it didn’t end. Despite having to take off our shoes and go through new security processes, people still flew on airplanes. Maybe you’ll use fear to your advantage by investing in airline stocks once they give up all their gains. Or maybe you’ll take this time to prospect, see clients and increase the number of meetings via Skype or Go To Meeting. If you demand success you must go out when it is scary. Successful people do Whatever It Takes no matter the risk. I am not talking about being careless or unethical, I am talking about being fearless. You have a better chance of committing suicide than catching Ebola.

Fear is best used as an indicator of what to do. Go where others refuse to go and do what they refuse to do until people admire you for it. Success comes to those who show courage in the marketplace despite the risk, the fear or the rejection and do so repeatedly with Whatever It Takes energy levels.

Every day you are being puked on by TV, radio, social media, and even by your friends and family. This is why I created Whatever It Takes Network to provide you with content for those who want to Rise Above the Noise and do Whatever It Takes to create success for themselves, their families and their business. You fear Ebola? Fear the unwillingness to do Whatever It Takes at massive levels.

When it comes to fear understand the following:

  1.  Doing nothing is an action.
  2.  Retreating is action in reverse.
  3.  Average action will get you nothing.
  4.  Massive action is the only action that pays.

This week pay close attention to where there is fear. Where there is fear there is opportunity for the Whatever It Takes Nation. Join me in becoming a Whatever It Takes Leader.  Subscribe to Whatever It Takes Network then tell your success minded friends and family to do the same.

Do Whatever It Takes to be great.

Grant Cardone

Showing 21 comments
  • Grant Cardone

    Thx man!

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  • Kevin Gulbransen

    My pleasure. I’ve dealt with Verde before and you are the one killing the game right now! Keep up the great work and thank you for your motivation. 10x this week buddy.

  • Sebastian

    He speaks the Truth

  • Kevin Gulbransen

    If you guys only just started following Grant Cardone you’ve been missing out. Get on track people and start doing “Whatever It Takes” Good luck.

  • jeffferson

    No one ever died from rejection, and no one ever died from being hung up on. Afraid of making a cold call? Just repeat the above sentence and dial. You know your stuff…here is the chance to prove it!

  • Hatchfactor

    Grant… Great article! I hated you up into about a month ago. I am always listening to different speakers and audio books. I thought up were a cocky arrogant prick. I was right, but I need a little more of that. I need to take action and stop being lazy. Thanks asshole!!!

  • Leonardo

    This men is really Hard.

  • MikeJ

    Also me. Taking no action due to unfounded rejection fears. Its really makes no sense. I am taking action!
    Thanks GC

  • Luke Parker

    In his book The 10X Rule, Cardone says that fear is an indicator that action needs to be taken in opposition of whatever you’re afraid of, and it need to be taken quickly. Fear grows worse and worse as you allow it to develop. Cutting it off NOW makes it easier to defeat. Then when you get in the habit of it, it gets easier.

    Basically, if you’re scared of cold calling, pick up the phone NOW without even finishing this comment. Dial a number and do your best. If you fail, it’s ok. Fail by going all in. Then repeat. You can do this!

  • Cliff

    The first time you rode a bike, drove a car and or went on a date …. You prob felt scared. IronAngel don’t run from your fear attack it, you’re like a hungry dog on the back of a meat truck – you don’t quit ( 1 of my fav GC quotes)
    Get yours IronAngel – be Great – I believe in you-flip that and you believe in you.

  • Ken Hopkins

    I hear ya and after my 6th pass of The 10X Rule, it has finally sunk in. Just pick up the phone and dial. Make the call. What’s really the worst thing that can happen? They either don’t pick up or they do. Either way, you win. As Grant states, Fear is False Events Appearing Real. It’s all in your head and I’ve found that if I tell myself I’m a mental warrior and literally imagine myself in full armor, anything becomes possible, nothing can stop me. Now, go get yourself some green… And make sure you get all of Grant’s Audio programs. It will pay off for you big time!

  • IronAngel

    OK, I love the product that I have and want to master it so that selling becomes natural. I have a fear of cold calls. I can talk about the importance of having a lawyer 24/7 until I’m blue in the face. Just stymied to actually get out there and sell… Help.

  • ssunbeamss

    I like how you simplify it to just be one thing you have to do, not a bunch of instructions… just take action! Great advice!

  • IronAngel

    I am one of the paralyzed…

  • Cliff Benson

    Great piece Grant- it’s amazing how many are completely paralyzed right now.

  • Cliff

    Don’t just sit there-DO SOMETHING
    Then repeat

  • ReadingThruHistory

    Yep. Thanks for always working to inspire.

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    Man you are always crushing it
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