Don’t fall into the trap of lowering your prices to drive new business. Grant Cardone, sales expert and paid contributor for Wells Fargo, makes a case for maintaining your prices to grow your small business.
Price is a vital part of business success, but as a small business owner, it’s a tricky line to walk. Set your prices too high and many people won’t be able to afford to buy. Set them too low and many people may question the quality of your service or product, and refrain from buying. Either way you could damage your business.
Learn how to lead with the value of your product or service in order to hold your price and create a profitable future for your small business.