How I Deal With Setbacks

It’s actually quite simple…

Just as you reboot a computer by restarting it and reloading the operating system, all people need to reboot themselves. We are all in transition, getting older, starting over—and things change.

Your destination changes, your conditions change, and your motivation changes. There are disappointments, challenges, and losses. If you don’t stay obsessed with where you are going, you will become that person you don’t want to be: lost, jaded and wasting away.




Persistence is the characteristic of legends. You may not be able to predict your future, but you can guide it by showing up every day and pushing through distractions, setbacks, and petty things.

Others will throw in the towel and quit when things don’t go their way. They’d rather give up on themselves then stick it out until they make it work.

Become strong and resilient despite the challenges that you are going through.

Hardships are not unique to you—everyone has something difficult they must overcome. That is what creates SUCCESS.

Persist in the face of all obstacles.

Get my complete video program of Be Obsessed or Be Average!

You’ll remember those times in the trenches later when you become successful. Reaching your true potential might very well be determined by this one thing—persistence.

I stay focused on my future to not get overtaken by hardship.

It doesn’t matter what’s going on in your world—if you’re obsessed with what you want to create for your life, you won’t have time to stop and think about the bad things that are going on. The only way you can do anything about it is to push ahead.

That’s why I don’t focus on the past, ever. It doesn’t exist. I live to create a life for myself and my family.

Your obsession with your future is FUEL.

For my whole life, I’ve always felt that I could do more. I’m most happy when I’m pursuing that gnawing feeling inside me.

Rather than being disillusioned by disappointments or deceived by small success, I continue to fuel my goals by affirming and reinforcing the success I have yet to achieve, always with my attention on the future, not the past.

Quit feeling sorry for yourself, quit complaining, and act like a boss. Stay busy moving quickly from one activity to the next.

If you’re moving fast enough, you won’t have time to think about whether your glass is half full or half empty. My motivation comes from my attention on the future, not from something done in the past!

Be Great,


Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

  • Wade Devenish says:

    how do i set decent goals i want to be obsessed with, and how do i increase the action to achieve them.??

    • Safat says:


      READ 10X RULE AND BE AVERAGE OR BE OBSESSED and ur life .. 😆😆😆😆😆😆

      From 🇧🇩🇧🇩🇧🇩🇧🇩🇧🇩👑👑👑👑

  • Steve Hughes says:

    Wade, here you go:
    1. Choose what you want not what you need.
    Then, look at your current situation concerning the desired item from (1) and
    2. Ask “What would I need to believe and do to multiply that be 10.”
    3. Instill the belief and take massive action on the doing.

  • Jakub Zuchowski says:

    Hey Uncle G! 😜Hope you read this.
    My first 10X move is to listen to 10X book 10 times or even more. To be honest I lost count how many times I’ve heard it but each time I do am more obsessed and unreasonable. Doing every exercise in my head now. Thanks.

  • brian says:

    your a great help. in all areas!

  • Brian Helling says:

    Uncle G I have been following you and soaking up your wisdom since December of 2017. Since then we have gone from a middle of the pack office to tops in our market looking to takeover tops in the region and eventually tops in the company. I thought about throwing in the towel but once I stopped making excuses and decided I was in control of my life my outlook has totally changed. Thanks for the blogs and Cardone U. This has been life changing for me!

  • Dean Hart says:

    I agree completely – when you dwell on what’s less than what you want in life, you certainly won’t have the energy to focus on going for more prosperity and abundance around you – so ‘flip that script’ and ‘shoot from the hip’ – play every ace and push all in, realizing that luck is not a factor and the choices have always been yours to make – be OBSESSED or be average. #blazeofglory #dbalb #10XWIT

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