Get great partners. Look, I am talking about your spouse, your friends, and the people you do business with. Make sure they’re great, not average. Not mediocre. They need to bring great ideas and they need to bring great customers with them. They need to bring greatness, the idea of greatness with them.
My wife and I, it starts with us. I need her thinking about greatness. I need my partners wanting to achieve the same thing and thinking about how to get to the next level and do something great.
Get great partners. Think great things. Be great. Do great things. Create great. Look, even if you come up short, great partners are always going to achieve more together than they would by themselves.
Get the greatest partners you can. That includes going out and getting great clients.