Hey, I hope you’re getting your brand in front of as many eyeballs as possible this week. If you aren’t you need to commit to dominating social media. You are being used by social media and until you decide to dominate it and own the space, you will continue to be used by it. The first step to dominating social media is a commitment to dominate each of the platforms and staying on top of new developments in the space. For example, the big surge in live video broadcasting, streaming, meerkating, and scoping is exploding. Thanks to smartphone apps like Periscope and Meerkat, users become ‘broadcasters’ that can record live video streams and share them with their network. The way I took advantage of this new medium this week was to share a daily live broadcast from my home in Miami. The show topics changed each day, and were scheduled out so people could subscribe to them in advance, for free. The schedule went like this: Mon: The Difference Between Budgets and Financial Plans Tue: Real Estate Investing Wed: 1 hour on Negotiating Strategies Thu: 1.5 hours of Q&A on Social Media Branding On Wednesday I gave away a free coaching call, priceless to any entrepreneur, to one of the 7,000 viewers watching. On Thursday I delivered a Q&A to an estimated 10,000 viewers; and all of this was done from my cell phone. Periscope and Meerkat, depending on which app you download from iTunes or Google, will allow you to follow me for more free content. You will receive notifications of my live broadcasts and when they are scheduled. This new video streaming is so simple to use it will blow your mind, and you can also become a broadcaster yourself. Currently, these broadcasting platforms are being used for silly, mindless moments, but for me, it is a way to deliver substantial content to entrepreneurs. In the last three weeks I went from #66 on the Meerkat leaderboard to being in the top 10 in the world and one of the top Periscope broadcasters because of my serial content. These new tools have a lot of potential uses for those that want to get their brand known. I believe they are game changers in the world today for those that understand how to use them correctly, so I wanted to give you these tips about how you can use them to your advantage.
Learn how to buy real estate 🏢🏬💒7PM EST – Buying Apartments #meerkat and @periscopeco http://t.co/6J8KC1ptlS. — Grant Cardone (@GrantCardone) May 26, 2015
Bonus 1. To Save or Not Save
The broadcast will expire after 24 hours on Periscope and anyone who clicks on the link will be redirected to a page that encourages them to follow your future broadcasts and download the app. On Meerkat there is a group called #Katch that has an automation service that allows your audience to ask that you save the broadcast by tweeting back #katch during the stream and they will store it for you on YouTube. I don’t save my broadcast now as I want my audience to come and experience it live so I can engage them directly. This very well could be a mistake as it doesn’t allow people to find me later, but it is what I am doing currently. Bonus 2. Location Tagging Location tagging was a major privacy concern for many people when both Periscope and Meerkat started because it pinpointed the specific location you posted from. Thankfully Periscope updated their app since then so your location is recorded as a larger geographic region, rather than a specific one. This lets you feel free to share your location to provide context for your viewers.
@GrantCardone let’s do this baby #negotiations pic.twitter.com/3kW2Ms3I7m
— Michael Woolf (@WoolfRealTGroup) May 28, 2015
Bonus 4. BlockingYou need to know how to block people because you will see a small percentage of your audience, no matter what you are talking about, that will act inappropriately.
I have a zero tolerance, immediate blocking policy for anyone that has any hate for race, religion or being on a path for success. I encourage you not to warn the trolls and don’t feed into their idiocy by commenting back—simply block them and move on to dominating your space and become the top in your industry. I hope you’ve found my initial observations and tips helpful. I’d love to hear how you’re using these new technologies. When you download Periscope and/or Meerkat make sure you make me one of the first people you follow and I assure you it will be worth it. Here is a free guidebook from HubSpot on more tips to live streaming. Be great, GC