Be different.
Your business is different today, tomorrow and everyday. Different times call for different measures. Different actions, different attitudes and different set of approaches are required for different circumstances.
“Just get back to basics” is a common phrase to say, but this is NOT business as usual. This is naive thinking and has proven to be failure. You have banks backing up on loan amounts, customers more resistant to make decisions, no-cost-easy-credit has disappeared, unemployment numbers are going through the roof, and bad news combined with a lack of consumer confidence flood the minds of everyone.