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Screw the Competition. Entrepreneurs Need to Dominate From the Very Start

October 07, 2014

Screw the Competition. Entrepreneurs Need to Dominate From the Very Start

So you’ve just launched a new product or service. You want to give the competing companies in your industry a run, or at least keep pace with them.

Sounds good, right? Wrong. Competition is for sissies, says sales expert Grant Cardone.

“I know the concept. If you’re a good competitor, and I’m a competitor, and you run faster then supposedly I’ll run faster. But if you’re dependent on someone running faster, doing more, creating more quality — if you’re dependent on what somebody else does then you’re in trouble,” Cardone says.

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