Ninety percent of sales managers suggest that a lack of fresh and relevant training material is what keeps their teams from staying engaged, according to Salesforce. Eighty percent of sales managers claim they do not have the time to train their staffs.
For sales training to be effective it must get your people excited, and then be available when they need it: 24 hours a day, seven days a week. In this digital age, you have no time to wait around for the information you need when you have a cell phone and access to all of the world’s data.
While sales seminars, consultants and training meetings are valuable, when it is over you need online sales training to support the team. Through very short sales training sessions, under three minutes, and then providing immediate interactive testing we are able to keep sales teams interested and ensure sales skills are being transferred. You must then follow up your online sales training with the ability to access solutions during the sales process to actually help them close the deal. These are the components of a winning sales training program.
Related: An Accomplished Sales CEO Shares 5 Success Principles
For 30 years, I have been providing sales training through CardoneUniversity.com to small, mid-size, and large organizations. From small organizations to Fortune 500 companies, every company that has been successful with their sales training has done the following:
1. Daily sales training
2. Highly interactive
3. Deal closers