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Making the investment in sales training

April 09, 2014

Making the investment in sales training


By focusing on individual employee needs and the right training tools, you can develop a strong team and increase sales.

When it comes to sales training, I’ve heard the same comments from business owners over the past 25 years:

“What’s the ROI of sales training?”

“I’m tired of spending money on training only to have staff go to work for the competition.”

“I just don’t see the benefit.”

Contrary to these beliefs, the right kind of sales training has the power to inspire quick, measurable progress for your employees and boost your bottom line. But in order to see these improvements, training must be part of the overall culture of your business.

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