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How Your Attitude Can Win You Sales

May 22, 2013

How Your Attitude Can Win You Sales

While great products can attract business, your attitude determines whether customers buy from you or not. In sales, you must make a commitment to first making sure you and your employees have a positive attitude before you focus on process or product.

Let me share with you a stellar example of a great attitude. I saw a beautiful jacket on display in a shop window and was so intrigued by it that I went inside to have a closer look. I asked the clerk the price, which she told me as she helped me slip the jacket on. Admiring my reflection in the mirror, I protested that the price was insane and added that I didn’t even need the thing. With an understanding and beautiful smile, she said: “No one buys a jacket like this because they need it. They buy it because it’s beautiful and it makes them feel good.” Melting in the truth of her statement, I asked: “Do you take AmEx?”

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