While great products can attract business, your attitude determines whether customers buy from you or not. In sales, you must make a commitment to first making sure you and your employees have a positive attitude before you focus on process or product.
Let me share with you a stellar example of a great attitude. I saw a beautiful jacket on display in a shop window and was so intrigued by it that I went inside to have a closer look. I asked the clerk the price, which she told me as she helped me slip the jacket on. Admiring my reflection in the mirror, I protested that the price was insane and added that I didn’t even need the thing. With an understanding and beautiful smile, she said: “No one buys a jacket like this because they need it. They buy it because it’s beautiful and it makes them feel good.” Melting in the truth of her statement, I asked: “Do you take AmEx?”