So you’ve just launched a new product or service. You want to give the competing companies in your industry a run, or at least keep pace with them.
“I know the concept. If you’re a good competitor, and I’m a competitor, and you run faster then supposedly I’ll run faster. But if you’re dependent on someone running faster, doing more, creating more quality — if you’re dependent on what somebody else does then you’re in trouble,” Cardone says.