What you will learn from this blog: The idea that "rent is due" goes beyond just money—every day you have "rent due" if you want to maintain your health by eating right and exercising, maintain a relationship by putting forth energy and effort, or maintain and grow your success in life.
Long before Dwayne Johnson was blowing up on the big screen in Fast and Furious, he was evicted. He was 14 years-old living in Hawaii at the time with his mom who was cleaning hotel rooms, and she couldn’t cover the $180 weekly rent. The rent was due, and there was not enough dough.
I also know what it's like to be broke.
Today the Rock is the highest paid actor in Hollywood, making $86 million last year. He still remembers what it’s like to live paycheck to paycheck.
“I know what it’s like to be evicted,” The Rock
I also know what it’s like to struggle financially. As hard as it may seem to believe, both your Uncle G and The Rock were broke at one time—and it wasn’t that long ago.
He started saying "rent's due" to himself when he was evicted as a personal motivator to hit the gym and workout. The successful men he knew all built their bodies.
I’ve said in the past that if your biceps are bigger than your bank account, you’ve got a problem. The Rock has big guns, but now he’s got an even bigger bank account.
“Success isn’t always about greatness. It’s about consistency.” —The Rock
An injury derailed his NFL dream, so after college, he became broke and jobless. On the way to live with his dad, he emptied his pockets and found just seven dollars (hence his company’s name: 7 Bucks Productions).
Whether you have $7 bucks or $700 million, rent is always due. To pay rent you need cash flow. Cash is king.
I want to help all the young Rocks out there today get their money right. Maybe you’ve never been evicted, but you’re going to have rent due from now until the end of time. Let me help you get your money ROCK-SOLID.
The Rock didn't go from homeless to international movie star because he wished it, hoped for it, or dreamed about it. He put in the work. The rent on success is due every day.
It’s like a beautiful lawn or garden, no matter how green it gets or beautiful the flowers, you must continue to tend it. If you quit mowing, edging, trimming, watering, and planting, it’ll fade and deteriorate until it ceases to exist. This is why your RENT IS DUE TODAY.
Comment below if you've ever been in The Rock's shoes (or mine) and how you got out of that financial mess.
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.