The Most Important Sale
While it’s unfortunately promoted in our society to be reasonable and sensible, these characteristics will not serve you in sales or in life. If you really want something great to happen, you’ve got to be unreasonable, even if it means convincing yourself beyond reason that what you have is better.
Alexander Graham Bell was considered a lunatic when he talked about inventing a device that would transmit the human voice over long distances through wires. He was told that his invention, called the telephone, was impossible. But that’s the interesting thing about the impossible. It’s only impossible until someone makes it possible!
Let us take as an example an unhappily married man who wishes he had a better relationship. What happened? Somewhere along the line he stopped selling himself on the marriage. At one time he was completely sold on his wife, so sold that he suggested they spend the rest of their lives together. If you want your marriage to work better, then convince yourself that you have the best spouse on the planet. Find the plus points and ignore the imperfections.
Being unreasonable means that you are sold on what you’re selling, and it is your conviction alone that will sell others on it. Are you so sold on your beliefs, ideas, product, and/or service that you think it’s detrimental and unethical not to convince someone to agree with, or buy from you? Get to that point and watch your production freak out!
Become so sold, so convinced, so committed to your company, product and service that you believe it would be a terrible thing for the buyer to do business anywhere else with any other product.
You must be completely IN if you are to fully maximize the opportunities before you!
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