Obsession is a requirement to get where you want to go.“Obsessed” is defined as the domination of one’s thoughts or feelings by a persistent idea, image, or desire. Though most of society seems to treat this mind-set like a disease, it’s actually the cure for failure and the guarantee for success. If you look at anyone who is massively successful, from Steve Jobs to Martin Luther King, Jr., they were obsessed about an idea. Whether it was creating the most innovative and successful technological brand to date or the idea of equality amongst all, their obsession has led to a world-wide transformation. Failure is easy to obtain, but success takes massive action, massive dedication, and complete obsession. You have to be so obsessed with success that anything else just won’t do – till the world knows that you won’t compromise until you obtain it. You’ll be able to do whatever it takes to get to where you want to go. Nothing and no one will be able to stop you! Like I say in The 10X Rule, “Obsession is like a fire, you want to build it so big that people feel compelled to sit around it in admiration.” Once the obsessed become successful, they're no longer labeled as crazy but instead as extraordinary. There’s nothing wrong with being obsessed if you made a decision to be. BE OBSESSED FOR SUCCESS!