To gain footing in their competition with Netflix, many streamers bank on exclusive licensing deals and original content. However, Prime Video has neglected one principal aspect that keeps customers happy…

And now it’s costing them big time. 

Catalog Issues In Prime Video

Amazon has been investing billions into the development and growth of Prime Video…

A move that makes sense when you consider that the streamer’s headcount grew more than any other unit in the company. 

However, despite the investments, Prime Video is losing traction amongst viewers. The loss of interest is due to pervasive issues within the categorization of the material on the streamer. 

More specifically, Prime’s user interface is creating issues with the display of TV shows and movies. Some of the issues include: 

• Missing Episodes
• Bad Translations
• Incorrect Age Restrictions

And these issues are encountering millions of Prime users. The complaints are coming from all over the internet, from Reddit to Amazon’s own user forums.

IN FACT, 60% OF ALL CUSTOMER COMPLAINTS IN 2023 WERE ABOUT CATALOG ERRORS. 

According to documents acquired by Business Insider…

The issues are “extremely sloppy mistakes” that Amazon had been facing for years. 

Making matters worse, these sloppy mistakes are hurting their bottom line. These documents also mentioned the decline in user participation:

“CONTENT WITH THE WRONG LOCALIZED DISPLAY PAGE… SAW 20% MORE DROP-OFFS IN ENGAGEMENT”

With these overarching issues affecting their customer base…

How is Amazon planning on combating the problem? 

Amazon’s Attack Plan

Clearly, these catalog problems are issues that the conglomerate behind Prime Video has been dealing with for years…

BUT IT SEEMS LIKE NOW, AMAZON IS READY TO DO SOMETHING ABOUT IT. 

This year, the company is launching a new initiative aimed at fixing viewer’s incomplete content experience. 

Alongside this, Amazon might also launch a new method of measuring metrics on Prime video which tracks how “complete” the catalog is. 

Despite their complications, spirits are kept high at HQ. Amazon’s CEO in a shareholder letter was displaying full confidence that their streaming platform… 

And its users…

Would bounce back in no time. 

While the new methods of combating the catalog issues are yet to be incorporated…

Viewers will have to reckon with the confidence of the CEO…

And missing episodes from their favorite series. 

Be Great, 

GCTV Staff

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.