Hope you are having an incredible week. I was honored and inspired by an opportunity I had to work with our military troops this week at Fort Benning. I’m so thankful for the freedom I have in America because of the bravery of these people. Training with them and speaking to them has given me even more energy and drive to get this information to you. I want you to build massive success in your life—so you can enjoy your freedom to the fullest.
This Sales Training Tweak of the Week is about price—the single biggest part of a product or service that sales people, entrepreneurs and negotiators fall victim to.
4. Price Never Closes a Sale
“No one buys a price, ever!” Make this something you live and die by and you will make more sales. I have been in sales my entire adult life and have been tricked by thousands of buyers who said, “Price was the only issue.” While a lower price may be necessary to close a sale, you must eliminate the idea that a lower price is THE reason buyers close. Even with a buyer that is obsessed with ‘only the price’ and claims the budget cannot be violated, you must make it your firm policy to know that almost every buyer will pay more for the right solution to his problem.
Give the prospect a product that they love or a service that solves their problem and you’ll get the close—once they have full confidence in the product or service and you. Consider how many times you’ve paid more than you ‘could afford’ and you loved it!
I’d love to hear in the comments below what you’ve spent more on than you could afford—and loved it!
Be great, nothing else pays,