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Sales Tweak of the Week #1: Focus on Problem Solving

February 26, 2015 11 Comments

I hope you are creating massive action in your space this month. For the next 10 weeks, I will share one sales training tweak per week that you can actually use—as you sell—to help you become more effective. I have received thousands of comments and questions from people who have read my books, been to my seminars, and have heard me speak—and I’m bringing this data to you because I know it works. 1. Focus on Problem Solving People and companies buy things to solve problems. Salespeople should spend less time on selling the product and more time assuring the buyer the product or service will solve their problem. Get your sales pitch into a 30-second ad spot and reduce your pitch to just show how your product solves the problem. Think about teeth whitening; this product will get you whiter teeth in 24 hours, guaranteed. The pitch doesn’t get into what the ingredients are or even how the product works. I hope this get you thinking about the importance of problem solving and how it can change your sales success on a 10X level. I would love to see your comments below. GC P.S. All 10 Tweaks are available, at any time, at our Career Tips page. It’s easy to watch 10 short clips and then forget to check back on them. I’m spreading them out over the weeks to remind you that they are there for you, free. And like any worthwhile training, it needs to be repeated, over and over, until it becomes natural—second nature.

11 Responses

Hassan Mushaid
Hassan Mushaid

November 01, 2016

Like the 30 sec ad style. will try it tomorrow :)

Douglas Bolte
Douglas Bolte

November 01, 2016

Awesome content today on the webinar followed up by this! Thanks! Just what I needed!
#WhatsitworthtoU

John Dalpe
John Dalpe

November 01, 2016

Spot on Grant!

Racial Equality
Racial Equality

November 01, 2016

Grant i like it

Lilian Sambo
Lilian Sambo

November 01, 2016

It is a great tip! To solve the problem, first the sales person needs to ask questions until he finds out what the problem is. I learned that with Patrick Valtin!

Nigel Dexter Avandale Bellot
Nigel Dexter Avandale Bellot

November 01, 2016

Grant once again your helpful tips are virtually invaluable , Grant I’m out of work out of money and getting into sales on line marketing and you are one of my biggest mentors and i eat up everything that you share like a 1000 bond fat man that still can’t get enough :Thanks

Kirsten Barrie
Kirsten Barrie

November 01, 2016

Great, thanks for doing this!

Empire Leadership Development
Empire Leadership Development

November 01, 2016

Great content.

Stephanie Mintz
Stephanie Mintz

November 01, 2016

Thanks very much totally makes sense.

Gene Stein
Gene Stein

November 01, 2016

Love it, G.

Doug
Doug

November 01, 2016

Added benefit of problem solving is the quality of the sale increases which makes for higher customer retention, less cancels, more commission!

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