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If You're Not First, You're Last

July 03, 2012

Top 50 Traits of Great Sales People #48: They seek to be #1 in their sector and their industry not for ego but knowing it will result in more sales!

I wrote in my New York Times Best Selling Book If You're Not First, You're Last about the importance of being the #1 in your industry. The importance of this can never be understated. This is the concept of being in the #1 position in your customer's mind when it comes to your product or service. What's the first thing that comes to mind when you think of an MP3 player? An iPod. What's the first place you go when you need to look something up? Google. That's the importance of being #1. When someone is looking for what you offer, they immediately think of your name and come to you first. This drives traffic to you and your business. Even if you never improve your closing ratio, your overall numbers will result in more sales. This is the concept I refer to as "omnipresence." I don't strive to be the #1 sales trainer because I want a plaque that says "I'm #1." I want to be #1 because I know that when people need help, they think of me first and buy my products first, which leads to their success, which then leads to them to telling their friends about me and my footprint grows. Get your self out there. Find as many ways as you can to be the first thought in your customers' minds when they need the product or service that you provide.

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