15% OFF ALL PURCHASES | 25% OFF $75 | 40% OFF $125 | FREE SHIPPING OVER $100
0

Your Cart is Empty

How to Get Your Customer's Attention

January 17, 2014 10 Comments

I was thinking about you when I was doing my show, Cardone Zone, this week - the topic was the importance of ATTENTION to the growth of your business, your sales revenue, and your brand.

Attention is the Holy Grail of all business activities and the number one activity I am focused on this year. Listen to the full show here: GrantCardone.com/CardoneZone What do I mean when I am talking about attention? I am talking about generating enough attention that you and your company own the market. For example, recently A&E tried to dump Pat Robertson of Duck Dynasty for his in-your-face commitment to family values and religious beliefs. They failed to dump him because 11 million viewers (attention) said NO.

Obscurity kills businesses. So you must get yourself known in your space and dominate it.

ATTENTION is the first step towards growing your business and getting your products into the marketplace. It’s the single biggest challenge for all entrepreneurs. Obscurity kills businesses. So you must get yourself known in your space and dominate it. My book, If You’re Not First, You’re Last, offers great detail on this.

To be successful in creating attention you need to be able to answer these two questions.

  1. How far will you go to get attention?
  2. How frequent will you be in your attempts?
Over the last 5 years, I have worked very hard to get the right kind of attention. I have used radio, TV, advertising and social media. I’ve posted over 1000 videos on YouTube, written thousands of blogs, strategies, and posts on other social mediums. It takes work and the willingness to try new things, learn what works, what doesn't, and move forward. I have found that ‘creativity follows commitment’ so make sure you commit first, then worry about content. To me, quantity is more important than quality in the beginning because you aren’t going to figure out the quality without the quantity. The quality will not matter if you don’t push content frequently enough to get results. In every communication, my goal is to create an effect with the viewer. It is very important to vary the content and be informative, but most importantly, I must entertain. Think about what catches your eye. What makes you read or watch one thing over another? Understand that your customer is oblivious to you and overwhelmed with content. To cut through the clutter you must entertain. My friend, Gary Vaynerchuk says in his new book, ‘Jab Jab Jab Right Hook,’ “if you are going to interrupt people’s entertainment, you better be entertaining.” That quote led me to create this YouTube video that has gotten more attention in 24 hours, than any other video on my channel in the past month. The purpose of the video was to score more twitter followers. But to accomplish the goal, I had to get attention and entertain to a level that inspired action (watch, follow, share). It’s important to note that this video cost me nothing! We went from brainstorm to shooting within 20 minutes and a video was edited and on YouTube by the end of the day. Then the Twitter buzz followed. It’s very important to determine your target outlets and how much you are willing to invest in getting attention. Some potential outlets are Facebook, Twitter, LinkedIn, Google+, Instagram, Vine, blogs, articles, or -- you can write a book. Hell, if I can write four books you can write one, but the reality is that if you don’t have an audience and get their attention, you won’t sell any books. So don’t be afraid to become known on a massive level. When people think sales training or sales expert I want them thinking Grant Cardone and I fully understand that requires consistent work on getting and keeping attention. My personal commitment to getting attention is to err on the side of too much. I happen to live my life the same way… there is no such thing as too much! There are no laws against overcommitment… (yet) and the only punishment is criticism from those who never seem to do enough of anything. So get out there and get some attention for your business, your services and yourself. Be great! Nothing else pays.

10 Responses

Tarik M
Tarik M

November 01, 2016

This is great advice. As someone who is young and starting out, your advice about focusing on commitment and compromising on quality to begin with has inspired me to do just that. Watch this space

disqus_v5EtfByGUJ
disqus_v5EtfByGUJ

November 01, 2016

Hey Grant, some more great advice would be not to mix hate-filled politics and gay bashing into your business.

Robert Fraser
Robert Fraser

November 01, 2016

Yes I think Grant is more professional than most! He has never bashed anyone. What he stands for and strives for (to me) is to help you become a better salesman, entrepreneur, and to “stack as much cake as possible.” He is an inspiration and with each Grant Rant is pumping life, hope, inspiration, and motivation in the economy.

Also he has got some attention now doesn’t he? lol =)

Randy Tucker
Randy Tucker

November 01, 2016

Hey disqus, never heard Grant do either. Care to give us all some specific things he said & when he said them? Or, does he just have different opinions than you & you just can’t deal with that ? No rants pal, just some facts. You sound a little heterophobic?

Wally
Wally

November 01, 2016

I think he is correct. Actually Grant has “Grant Ranted” on his dislike of gay marriage and he has also encouraged viewers to vote for Romney and if I remember correctly he also has said that “Obama is unqualified” and that “Obama just doesn’t get it”. For many of us, we do not have the option of turning off what we may find offensive because we required to complete this course by our employers. For someone who tell other hoe to do business it seems that Grant may have missed one of the oldest pieces of advice, business and politics don’t mix.

Hunter Skaggs
Hunter Skaggs

November 01, 2016

Your right Grant, Attention is a big part in getting my businesses known. I started my first business when I was 15. It took a few years then it took off and still going strong.. I want more, so now I have two more businesses. My Financial Planning/ Life Insurance business is doing great 80% Closing ratio on my part. The Growth of the business double in the last to mouths, but I have a goal. I’m Relentless x Obsessed Ill never stop. I’m 26, and I want to make my age group my warm market. this goal isn’t about making money, but the money will come anyways. I just want to help them, its tuff for most of them financially. I don’t brag or show them but I’m going to get there Attention and show them how a 26 year old became rich in this economy. Then I will educate them on how they can be on the same road I’m on. Hell Ill even show them the check I have to sign because I didn’t have enough business expenses, I F up and didn’t spend enough money, my Accountant and CPA have some work to do. who can say that in my age group. I like it Grant, Attention!!! You wrote four books. Ill wright a book. Thanks for the email Grant.

Grant Cardone
Grant Cardone

November 01, 2016

Thanks for your comments!

Tim Coe
Tim Coe

November 01, 2016

Oh come on disqus_v5EtfByGUJ, gay bashing? What ARE you talking about? Good idea posting anonymously.

JoLynnBraley
JoLynnBraley

November 01, 2016

Great advice about creativity following commitment. One thing that used to hold me back was trying to be perfect (perfect in my creativity about my posts, videos, etc.) but then I didn’t DO anything! I decided to commit to pumping out the content while I KNOW it’s not always “knock your socks off Miley Cyrus kind of news” but hey, at least I’m DOING it. I’m getting myself Out There.

I can learn and improve as I go. No more perfectionism. Only imperfect inspired action for me!

JessGreen2484
JessGreen2484

November 01, 2016

Great post! Cheers Grant

Leave a comment