I was thinking about you when I was doing my show, Cardone Zone, this week - the topic was the importance of ATTENTION to the growth of your business, your sales revenue, and your brand.
Attention is the Holy Grail of all business activities and the number one activity I am focused on this year.
Listen to the full show here: GrantCardone.com/CardoneZone
What do I mean when I am talking about attention? I am talking about generating enough attention that you and your company own the market.
For example, recently A&E tried to dump Pat Robertson of Duck Dynasty for his in-your-face commitment to family values and religious beliefs. They failed to dump him because 11 million viewers (attention) said NO.
Obscurity kills businesses. So you must get yourself known in your space and dominate it. ATTENTION is the first step towards growing your business and getting your products into the marketplace.
It’s the single biggest challenge for all entrepreneurs. Obscurity kills businesses. So you must get yourself known in your space and dominate it. My book, If You’re Not First, You’re Last
, offers great detail on this.
To be successful in creating attention you need to be able to answer these two questions.
- How far will you go to get attention?
- How frequent will you be in your attempts?
Over the last 5 years, I have worked very hard to get the right kind of attention. I have used radio, TV, advertising and social media. I’ve posted over 1000 videos on YouTube, written thousands of blogs, strategies, and posts on other social mediums. It takes work and the willingness to try new things, learn what works, what doesn't, and move forward.
I have found that ‘creativity follows commitment’
so make sure you commit first, then worry about content. To me, quantity is more important than quality in the beginning because you aren’t going to figure out the quality without the quantity. The quality will not matter if you don’t push content frequently enough to get results.
In every communication, my goal is to create an effect with the viewer. It is very important to vary the content and be informative, but most importantly, I must entertain. Think about what catches your eye. What makes you read or watch one thing over another?
Understand that your customer is oblivious to you and overwhelmed with content. To cut through the clutter you must entertain. My friend, Gary Vaynerchuk says in his new book, ‘Jab Jab Jab Right Hook,’ “if you are going to interrupt people’s entertainment, you better be entertaining.”
That quote led me to create this YouTube video that has gotten more attention in 24 hours, than any other video on my channel in the past month. The purpose of the video was to score more twitter followers. But to accomplish the goal, I had to get attention and entertain to a level that inspired action (watch, follow, share).
It’s important to note that this video cost me nothing! We went from brainstorm to shooting within 20 minutes and a video was edited and on YouTube by the end of the day. Then the Twitter buzz followed.
It’s very important to determine your target outlets and how much you are willing to invest in getting attention. Some potential outlets are Facebook, Twitter, LinkedIn, Google+, Instagram, Vine, blogs, articles, or -- you can write a book.
Hell, if I can write four books you can write one, but the reality is that if you don’t have an audience and get their attention, you won’t sell any books. So don’t be afraid to become known on a massive level. When people think sales training or sales expert I want them thinking Grant Cardone and I fully understand that requires consistent work on getting and keeping attention.
My personal commitment to getting attention is to err on the side of too much. I happen to live my life the same way… there is no such thing as too much! There are no laws against overcommitment… (yet) and the only punishment is criticism from those who never seem to do enough of anything. So get out there and get some attention for your business, your services and yourself.
Be great! Nothing else pays.