by Grant Cardone November 24, 2017 5 Comments

Do you want to get to that next level of whatever it is you are doing? Many people are taking a 4-day weekend with Thanksgiving right now, but I assure you that 4-day weekends will never take you to the next level of whatever it is you want to accomplish. Olympians don't stop training for 4 days straight, and if you want your finances right, you don't stop working for 4 days straight. This is an attitude thing—most people believe they deserve 4 days off. I'm here to tell you today that having the right attitude alone can take you to that next level.

Once you get your own attitude right about work, then it's time to get your attitude right while you're selling.

As a business owner or as a salesperson, a great attitude can’t be shopped. What I mean by that is that price can be beaten, but a great attitude is priceless.

If I scream and threaten another person, what would you expect them to do? They’ll flee or fight. If I’m positive and agreeable, sooner or later it will start to melt away another’s negativity. This is because a positive attitude is contagious. The ability to stay positive despite negativity around you requires mental muscle.

“Great”, “super”, “excellent”, “love it”, “no problem”, “I’d be happy”—these are the phrases you need to get to that next level.

Once you have the right attitude ABOUT work, here are 3 things to remember about a great attitude while you work:

1. A Great Attitude is Worth More Than a Great Product

People will pay more for an agreeable, positive, great experience than they will for a great product. Show me someone who doesn’t want to feel good and I’ll show you someone you don’t even want to bother selling. People want to feel good. There will always be a market for products that make people feel good. A person that can make someone else feel good can sell almost anything. An individual who can combine a great product with a great attitude becomes unstoppable.

A positive attitude is more important than the product you are selling. People spend a small amount of their paycheck on the necessities of life and blow the rest on entertainment. Why? They want to feel good. Why does Jimmy Fallon make more than all the school teachers in LA? Because he makes people feel good. People want to be entertained. It’s easy for a buyer—your prospect—to say no to a product, but difficult to say no to a positive experience with another human. When something feels good, you want more of it. When I feel good money flows out of my pocket.

Instant gratification things like food, drugs, alcohol, and gambling are always sold because it makes people feel good for a moment. People will spend money on things that make them feel good before buying things that satisfy their needs. It explains debt levels and why people spend more on entertainment than on education.

The media pounds negativity into people every day. Do you know how refreshing it is to meet someone positive and solution oriented? Someone smiling, laughing, not getting too intense and taking things personal—it’s refreshing. You have to know your product and take massive action, but if you’re taking massive action with a bad attitude, all you’re going to do is make a wreck of the marketplace. Be positive at all times and you will come out a winner. 

2. Treat People Like Millionaires

How would you like to be a millionaire? Its all about attitude. You need to start treating your customers like millionaires. Treat them like they have money and they’ll spend money they don’t have. The decision-maker or not the decision-maker, treat them like a millionaire. 15-years-old or 50-years-old, treat them like a millionaire. People act the way you treat them. Imagine you have a customer who is broke and out of work, who can’t get financing. How should you treat him? Treat him like a millionaire. He just filed bankruptcy but one day he’ll get back on his feet. If they don’t have it now, they’ll spend it with you when they do have it.

When I just got out of college I was selling cars. This customer walked in to buy a truck and pretty much told me he didn’t want to pay anything over invoice. That doesn’t make sense because if we sold everything at cost we’d make no money and wouldn’t be able to service customers. But it made sense to him so I agreed with him. I knew that attitude is more important than product or price, and I believed I would be able to change his mind in the close. I treated him like he had a million dollars. Treat them good and they will act good. He bought from me, and he spent more than he expected to spend that day.

3. You are a Product of your Environment

You are what you surround yourself with. This includes people, beliefs, TV, magazines, friends, movies, hobbies, interests, and family. Everything you are involved with influences your environment. The condition of your mind influences you. The media gets you thinking about things you otherwise wouldn’t think about. You need to protect your attitude and take preventative steps from things that can bring you down. Attitudes are contagious—good and bad. You’ve got to learn how to control your attitude, stay positive, and change the attitudes of others!

Here are some additional tips to have a great attitude and take your life to the next level:

  1. Avoid newspapers, TV, and radio.
  2. Stay away from “can’t do” people.
  3. Get everyone in your life on the same page with where you are going.
  4. Avoid drugs and alcohol.
  5. Stay away from hospitals and doctors.
  6. No negative talk.
  7. Start a negativity diet.

If you’re not getting paid what you want, and you know you’re doing what you need to do, attitude is probably a part of the problem. If you want a bigger paycheck, get a bigger attitude—a bigger smile, bigger happiness, and bigger positive responses. And don't be taking 4-day weekends! Thoughts proceed actions, and your actions control your life. Get your attitude right about your work and get it right while you work!

Be great,

GC

P.S. If you want the ultimate attitude lift, invest in 10X GrowthCon 2018, you will not only have a great time, you will be inspired and learn things that you can implement right away to increase your income.

Grant Cardone
Grant Cardone


5 Responses

Elizabeth Iblakong
Elizabeth Iblakong

November 25, 2017

Thank you Uncle G for this great article on Attitudes that will help move me to my next level. It is the best and I am put ing every thing I learn here to work in my business. I am also looking forward to taking one of your courses early next year. I am highly motivated and I know I can achieve greater results with all you shared. More blessings to all you do to encourage others.

Clarissa-Ann L pua
Clarissa-Ann L pua

November 25, 2017

Aloha Cardone Ohana,
Pua Ohana here. We would love to attend any educational seminars you offer. Though we’re unable to afford it. Yet we do take part in your morning shows and follow a bunch of your videos. Know that a lot of yr teachings is really sinking in on what we need to do to become successful. We mahalo you thank you for all that you do. May continued blessings flow yr way for all you do. Love you folks me ke aloha Pua Ohana

Ray
Ray

November 25, 2017

It’s amazimg how you turn simplicity into great advice! Thank you uncle G! You are so appreciated.

Kim
Kim

November 24, 2017

Dear Mr. GC. I want to thank you for giving those who cannot afford at this time, free nuggets of gold advice. I will use and my goal is to one day be not just attending one of your 10X Growth Conferences but to be a guest speaker. God bless you and yours.

Staying strong,
Ms. Kim

Ernesto Ramirez
Ernesto Ramirez

November 24, 2017

thanks, GC few people are free to do what they believe and talk and you are one of them thanks GC
E,R

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