Have you ever been told that competition is a good thing? That it builds character? Well, guess what? Contrary to what you've been told, competition is NOT healthy. In fact, competition breeds mediocrity and failure.
Competition is for followers and imitators rather than leaders and innovators! Leaders don’t have to compete because they set the pace and make the rules for everyone else to play by. While those people compete for the sales, the leaders close the deals.
- Dominate your sector and your market.
- Dominate by doing those things that your “competitors” will not do.
- Dominate by being so successful that those that want to “compete” with you will start to chase and imitate you because they believe that you’ve set the pace.
If you’re willing to settle for 2nd, 3rd, or 4th place in the customers mind, then go on and compete. But if you want to be a WINNER, then you’ll want to focus on DOMINATING the market. The truly successful think and act in terms of domination.