I’ve got something BIG for you guys this week. After being bombarded with requests every day, I finally got in the studio to record the updated audio book for Sell or Be Sold (the update to my Sell to Survive Program.) Once I got going I got so excited about bringing you the new material I just went off! Even my studio engineer was wondering when I was ever going to end a chapter.
On the heels of the Lehman collapse, in 2008, the impact of the financial crisis inspired me. I knew I had to do something to help give people the tools, tips, practical insights and solutions they would need to navigate this new era. I made the decision to take positive action in the face of bad news and you can too. The key is to know what action to take.
Finding the need to rebrand, reinvent and reposition myself and my business during that catastrophic time, I employed these three steps.
Here it is six years later and I still use them. I hope they help you.
- Pay attention.
- Never use one piece of data.
- Pull the trigger.
Pay attention to trends and opportunities that may come in the form of bad news…
Paying attention means knowing what is going on around you. Now you don’t want to listen to the doom, gloom and sensationalized negative garbage, but, pay attention to trends and opportunities that may come in the form of bad news, and ask yourself, “How can I help? Who would this actually be GOOD news for?”
Once you’ve identified an opportunity, gather data, and never rely on one single source. Let’s say there’s a news report that can impact your decision to refinance your home or purchase a new one or sell and rent. Research all options and see where you can truly come out ahead. This leads to the third step – pull the trigger!
Here’s a personal example. Twitter’s stock recently took a hit going from $70 to approximately $50. Now my entire stock market philosophy is that I do not invest or get involved in things which I am not passionate about or have a clear understanding of. Don’t ever invest in what you don’t know about. I know Twitter. I use Twitter – a lot, and I know the numbers don’t lie. I knew that despite a new Twitter platform that led to a dip in engagement because people thought it was too complicated to use, Twitter wasn’t going anywhere. The bad news overshadowed the strong numbers. What I noticed was Twitter reported 241 million users globally in December, up from 232 million late September. By Dec. 31st their revenue was up 116% ($243 million from $112 million a year ago.) I paid attention, gathered my data and pulled the trigger. I bought Twitter stock.
I want to offer all of you here on my VIP Weekly Strategy list a special pre-order price on the new book and audio product before I start promoting it globally on Twitter and Facebook.
There will be many instances, even in your own workplace or business where bad news or change may seem negative but by paying attention, gathering data and taking action, you can often use it to your advantage. Is someone new being put in charge? Is there an opportunity to do something faster, with better quality and value? Where can you benefit? Pay attention, gather data, make your move.
Sell or Be Sold is a book that provides tools to get you through challenges and obstacles. To thank you for your patience and for encouragement I want to offer all of you here on my VIP Weekly Strategy list a special pre-order price on the new book and audio product before I start promoting it globally on Twitter and Facebook. And here’s a behind the scenes snippet of my recording session I thought you might enjoy.
Remember, sometimes if you give bad news a closer look, there’s an opportunity. Take advantage!
Be great! Nothing else pays.