Are Sales Simple?

Even kids understand how a sale works

In this article you’ll learn: Sales are not complicated—it’s fluid cycle, not a bunch of steps that you have to take.


First, pick the people you know. Lean on them. I expect my family to buy from me. Everyone should work their power base. If your own family or friends won’t buy from you, how are you going to close somebody else?

Don’t overcomplicate sales.

Close the Proximity Between You and the Target.

Just like when you were a kid you said you wanted something from your momma—you closed the distance by coming over and grabbing her leg.

You didn’t ask for a new puppy from across the room. You closed the distance.

That’s how you need to approach your customers. The closer you get, the more deals you’ll close.

Ask Hard Questions

The #1 reason you don’t make the sale is that you didn’t’ ask for it.

When you’re a kid you say, “Why not momma? Momma. Momma. Momma.”

You asked for what you wanted and you didn’t stop asking…until she said yes and told you to go bother your sibling.

A lot of you think you are asking for the close but you aren’t.

It’s like scratching a car—that’s not a wreck. Mentioning that you might do business in the future is not asking for the sale. “BUY IT NOW” is asking for the sale.

If they aren’t buying, ask the hard questions:

  • What else can I do to save the deal?
  • Why won’t you buy from me?
  • Why aren’t you buying from me today?
  • Is it me or the deal?

Don’t Think About Yesterday, Focus on the Future

I had a few wrecks in my life. If I thought about them every time I got on the road I would get in another accident. You have to keep going, keep acting, and never lower your target.

Only increase activity.

A lot of you think you’re doing enough but you’re not.

You have to stay top of mind with people. You have to be breaking news.

Some of you think that your business is different.

 It’s not.

How do you make a happy customer?

You close them. I guarantee that the people that are most unhappy are the ones that you didn’t close.

Here’s How Simple Sales Are:

  • Focus on the sale
  • Focus on the close
  • Focus on the follow-up

Go after your customers like a little kid begs their mom for a new puppy. Keep asking. Then ask more. Beg if you have to. Never give up.

People underestimate the value of success. It’s a light that people are drawn to. Close the deal so you can be that light for others.

Summary: Billion Dollar Sales Summit

If you want more advanced tactics, if you’re ready to take your sales to the next level, watch the Recording of my Billion Dollar Sales Summit at 10XGrowthCon.

This is the best sales conference ever put on in the history of sales conferences.

Be great,


Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider,, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

Showing 2 comments
  • Timon Henry


    Please need more information on how to do this business,

    Is there any office in Papua New Guinea..

    Please contact me on
    +675 78011843

  • Timon Henry


    Please need more information on how to do this business,

    Is there any office in Papua New Guinea..

    Please contact me on
    +675 78011843

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