Adjust your actions to match the reality of the situation.
Make sure potential clients know how much you want their business. An attitude of “they need me more than I need them” always fails. Treat your customers as though they’re more valuable than you and your company – because they are.
If you give your clients genuine reasons to like you, demonstrate an authentic willingness to do anything for them, are consistently helpful, and never quit, they will want to do business with you, whatever your business is.
Act like your life depends on every transaction, every moment of every day.
Remember: if you have to tell someone that you really want his or her business, well then, you probably aren’t acting hungry enough!