As an entrepreneur, you already understand the cold call is necessary and unavoidable. As long as you need something in business — more clients, a permit, a loan or a favor, you will have to get to the right person, get their attention and convince them to take action.
When I started my first business, no one knew me. I had some sales experience and almost no cold calling experience, but I did have a lot of guts and an idea I was 100 percent sold on. I made 500 to 750 cold calls a week and followed up in-person with people who had hung up on me just days before. The number of successes were few and far between. I thought — if I can cold call and not be negatively effected, I could do anything.
I still have to cold call in business today. Here are the six key ways to go about it successfully:
1. Confidence is key. Be sold on what you have to offer so much that it would be unethical not to tell the prospect about it. I’m serious. Think of your product or service as a solution to a problem. “I hope I’m not bothering you” should be changed to “I have something that will help you make (or save) more money and quickly impact your business.”