4 Changes You Can Make to Reach Your Full Potential

Reaching your highest potential requires some changes

In this article, you’ll learn: What things you must do to increase your capabilities.


I’ve always wanted to reach my full potential and abilities. How about you?

While I’ve had success, I do not think that I’ve created super extraordinary levels of success quite yet, nor do I believe I have tapped into my full potential. Others can judge me, but I know my true potential and whether I’m living up to it.

Don’t let anyone else judge your success.

If you don’t consider it your duty—even your obligation—to live up to your potential, then you will live a life far short of what you are capable of.

I want to tell you about 4 changes I made—and you can make too—to reach your HIGHEST potential:

1. Write Goals Down

Do this thing every day. It is you that sets these goals. Don’t let anybody else tell you what your goals should be. Think of success like breathing air; you last breath is important, but it’s your next breath that’s vital. Goals keep you focused on what’s next, and writing them down keeps you on track.

2. Choose Things Just Out of Reach

Don’t just think about what is “realistic”. The problem with realistic thinking is that it’s usually based on what others think possible. They don’t know your potential. Whenever you start a task with a mind toward an average outcome, you will only take average amounts of action.

3. Take Massive Actions

Never do anything normal. Take massive action until one day it is no longer an unusual activity but a habit for you. People will ask you, “Why are you still out this late?” “What are you doing calling on a Saturday?” “You never quit, do you?” And even “What are you on?” Big goals require big actions. Reaching your full potential requires massive actions.

4. Stay Persistent

How do you get a nail in a wall? You hit it over and over and over. Rome wasn’t built in a day. The ability to persist on your path regardless of setbacks, unexpected events, bad news, and resistance. To continue firmly in your purpose in spite of conditions is a trait common to those who make it.  Reaching your potential requires you to be persistent—there are no quitters here.

How much success have you accumulated in your life? Whatever level you have attained, you can do more. Never limit your potential success, and never limit what you will do to create and keep that success. Have monster goals and attack them hard.

Remember that people who are highly successful—in both their professional and personal lives—continue to work and produce and create long after they’ve flourished.

When it comes to your career, never work for your quota—work to your potential.

Working for your potential will keep you highly motivated. This also ties into your ethical obligation. You know what you’re capable of, not others. Quotas are numbers made up by others for you to hit. How did they come up with that quota? Don’t operate by what others think is possible, work to your potential.

Understand also that you will not reach your full potential without increasing your knowledge. You must train and invest in yourself to make yourself better. LeBron James is trying to reach his full potential as a basketball player because he trains daily. As a salesperson, I train daily.


Anything you want to fully flourish in will require you to put in time and energy. You can’t reach your full potential holding on to where you are. Start writing your goals down each day. Choose things just out of reach, and take massive actions to hit them. Stay persistent and over time you will start reaching your potential!

Be great,


P.S. Get your tickets to GrowthCon 3 today!!!

Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

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